“World of Private Label” International Trade Show, 20-21 May, 2014

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PLMA’s new Salute to Excellence Awards honor retailers for private label product innovation
Amsterdam – Retailers across Europe are introducing more and more private label products with higher quality, greater innovation and better packaging.

PLMA has created a new programme, the International Salute to Excellence Awards, to honor these retailers and their products. The first International Salute to Excellence Awards will be announced at PLMA’s “World of Private Label” Trade Show seminar programme next month at the RAI Exhibition Centre here.

The 2014 International Salute to Excellence Awards will give recognition to outstanding food and nonfood private label products that have been introduced on the shelves of supermarkets, hypermarkets, discounters, drugstores, and specialty stores in the past year.

National and international retailers submitted over 200 products, covering 30 categories, for consideration by an international panel of industry experts, including chefs, former retailers, academics, nutritionists, journalists, and packaging specialists. The panel carefully examined all the products and then graded them on several criteria, including appearance, taste, packaging & presentation and value for money.

The winning products will be announced at the PLMA seminar programme on Monday, 19 May, one day before the “World of Private Label” Trade Show floor opens. Brian Sharoff, PLMA President, and Kitty Koelemeijer, Nyenrode Business Universiteit, will moderate the Salute to Excellence Awards presentation.

The seminar programme will also feature “Nielsen Private Label Trends”, an overview of the latest country-by-country market share data by Paolo Politi, International Sales Director, The Nielsen Company.

The final seminar presentation will be “E-Retailing and Shoppers of the Future”. Steve Mader, Director Digital Retail, Kantar Retail, will discuss how technology and changing shopper attitudes are re-shaping retail.

The 2014 “World of Private Label” Trade Show, on 20-21 May, will again be the world’s largest private label trade exhibition, attracting more than 10,000 buyers and visitors from over 100 countries. “The growth of the trade show has far exceeded what we could have ever imagined when we started out in 1986”, says PLMA’s Brian Sharoff. “This year’s event will have nearly 4,000 exhibit stands on the trade show floor. There will be more than 2,200 exhibitors from 70 countries, including 53 national and regional pavilions. This growth reflects the tremendous international success of retailer brands.”

In addition to exhibitors on the trade show floor, the 2014 “World of Private Label” features PLMA’s Idea Supermarket, where visitors can see private label products on display from retailers across Europe, North and South America, and Asia. Another attraction, PLMA’s New Product Expo, displays the new private label products from Trade Show exhibitors.

For more information about PLMA’s 2014 “World of Private Label” International Trade Show or to arrange an interview with Brian Sharoff, President, PLMA,
please contact PLMA International Council, Leonique White, Manager Trade Show Development,
at telephone: +31 20 5753032
or email: press@plma.nl
Founded in 1979, PLMA includes members that range from multinational corporations to small and medium sized companies. With executive offices in New York, a special International Council satellite office in Amsterdam and representatives across the globe, PLMA provides services to more than 3,500 member manufacturers from over 70 countries. PLMA presented its first trade show in the United States in 1980, its first trade show in Europe in 1986 and its first trade show in Asia in 1994.

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