The United States now consumes the third largest amount of olive oil of any nation, behind Italy and Spain, according to the trade commission report. The report said consumption has risen by more than 50 percent since 2001 but that most U.S. consumers aren’t able to distinguish good olive oil from bad, so they gravitate toward the least costly.
Patricia Darragh, director of the California Olive Oil Council, says the domestic industry wouldn’t have the capacity to supply all of the country’s olive oil, but it is a grassroots industry that is continuing to grow. And in another decade or two, Americans may be more familiar with the domestic variety.
“We’re where the California wine industry was 20 or 30 years ago,” Darragh says.
Article source nzheraldUS olive oil pushing government to test imported oils,
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