Unilever's Bertolli has appointed Mother London to handle its global advertising business

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Francesco Bertolli founded Bertolli in Tuscany in 1865, starting as a producer of extra-virgin olive oil. The brand has since grown into a range of Italian and Mediterranean food, including pasta sauces, ready meals and olive oil spread, sold in ten different markets around the world. Bertolli’s global ad budget wasn’t disclosed but the brand isn’t a big spender; U.K. spending was about $4 million last year.

At its results presentation in January 2014, Unilever said that food sales were the slowest-growing portion of its portfolio, at just 0.3% last year.

Unilever's Bertolli has appointed Mother London to handle its global advertising business, 5.5 out of 10 based on 4 ratings

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