Naked Wines is branching out into olive oil, after it raised £25,000 in a crowdfunding initiative to back production of the culinary staple by a star winemaker.
The company, which was snapped up by London-listed Majestic Wines last month for £70m, tapped customers who were keen to fund a batch of oil made by Franck Massard.
The vintner was voted Naked Wines’ winemaker of the year in 2013, and has a sideline producing Catalan olive oil for friends and family.
Naked Wines’ UK managing director Eamon Fitzgerald said: “Franck has always made his incredibly delicious oil in tiny quantities for friends and family – the missing ingredient to make it commercially viable was cash up front.”
Naked Wines helps to fund independent winemakers, and its 250,000 customers fund different projects.UK winemaker Naked Wines expands into olive oil market,