The World Olive Oil Exhibition 2014 opens new doors for commercialization

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The Fair’s director, Santiago Botas, has announced to Mercacei that expectations are high towards the third edition of the WOOE, “a business-oriented meeting dedicated to olive oil and opened to all forms of marketing”.

Botas has highlighted that this event offers companies the opportunity to progress with innovation and internationalization, attracting importers and buyers in major markets worldwide.

In his opinion, Spanish Premium EVOOs are nowadays very well recognised and perceived as products of the “highest” quality, as evidenced by the many international awards received.

Conferences and tastings

The organizers, convinced that debate, reflection and dialogue are the basis of the future development of the sector, have taken well care of this year’s program of conferences and tastings, where once again renowned national and international professionals will participate.

Santiago Botas has stated that the organization wants to provide “huge” attention to this cycle of conferences, to make them as attractive and successful as those in prior editions.

Thus, after the opening, Executive Director of the International Olive Council (IOC), Jean-Louis Barjol, will offer a lecture on “Prospects of trade olive oil with special attention to emerging countries”; while Jesús Sánchez Lladó, Director of the Ecommerce and Parcel Post Unit, will give a speech titled “Your choice is me. Logistics and parcel in the olive oil sector”.

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