J. Antonio Valls, Managing Director of Alimentaria Exhibitions and of the show stresses: The emphasis of this edition will be on internationalization, innovation, but also on doing business. We are working on the show becoming a major network for contacts and a driving force for opportunities so that companies and visitors can take full advantage of participating in Alimentaria 2016.
Amongst these business meeting programmes, a new initiative will be Intervin Business Meetings. For the first time, the wine sector will have its own programme, with 180 invited international buyers from this industry. Food&Drink Business Meetings will also be taking place, where exhibitors will get together with buyers from outside Europe. For its part, the Brokerage Event will provide a place to cement business and technological collaboration agreements between companies and European R&D&I centres.
To drive this internationalization, the show will once again be calling on the support of institutions such as the Spanish Food and Drink Industry Federation (FIAB), the Association of Internationalized Industrial Companies (AMEC), ICEX España Exportación e Inversiones, the Ministry of Agriculture, Food and Environment (MAGRAMA) and the Agency for Business Competitiveness (ACCIÓ).
For 2016, Alimentaria is restructuring its content and adding new exhibition areas. The classic shows that drive the trade fair, Intervin, Intercarn, Interlact and Restaurama, will all continue, while Multiple Foods is being introduced as a new show dealing with trends in food and special and functional products, bringing together Expoconser, the International Pavilions, Lands of Spain, Snacks, Biscuits & Confectionary, Mediterranean Foods, Healthy Foods and Fine Foods, as well as the Premium area and the Olive Oil Bar.
With the creation of this new multi-sector show, which brings together virtually half of Alimentaria’s exhibitors, there is an increased possibility for brands to participate based on new perspectives and consumer trends, encouraging synergies between the companies and productive sectors represented. Another new highlight is the inclusion in Restaurama of the Expobebidas show and the Congelexpo companies.
All the latest innovation and the rising stars of haute cuisine
Amongst the leading activities of the show is the gastronomy area The Alimentaria Experience. This year it once again features acclaimed chefs such as Joan Roca and Ángel León, but it will also be stressing the new wave in haute cuisine led by young or female chefs including the likes of Ana Merino, Beatriz Sotelo, Eduard Xatruch, Oriol Castro and Virgilio Martínez. There will be nearly 40 chefs in total taking part in workshops and cooking show sessions arranged to experience first-hand the new trends in a cuisine that is giving Spanish food and drink worldwide recognition.
Alimentaria will include the Vinorum Think area, which will unveil the sector’s latest developments, the most trend-setting Spanish wines and the secrets for getting into key markets such as Asia. All this will be revealed by renowned experts, wine critics, oenologists, wine masters, sommeliers and chefs who will give talks and conduct tastings and cooking demonstrations The tasting areas of the gourmet Olive Oil Bar and the exhibition ‘Spain, the land of 100 cheeses’ will round off a truly gastronomic experience.The number of importers invited by Alimentaria Barcelona has risen,