The number of importers invited has risen to open up opportunities for the 4,000 participating companies on
From 25 to 28 April, Alimentaria will celebrate its 40th anniversary at Fira de Barcelona’s Gran Via exhibition centre with a commitment to consolidate its position as an international platform for the companies taking part. To achieve this, the show is increasing the number of invited international buyers who will take part in business meetings and other areas capable of generating export opportunities. Furthermore, this year Alimentaria is introducing new sectors based on consumer trends in food and beverages, thereby bringing together the latest industry innovations. Gastronomy will also feature prominently, with the presence of the rising stars of Spanish haute cuisine.
According to Josep Lluís Bonet, president of Alimentaria and of Fira de Barcelona: We want to be the quickest, most direct and effective means of accessing markets that offer opportunities to food companies and, above all, to support SMEs.
That is Alimentaria’s mission, putting all of its efforts behind facilitating contact between international buyers and the 4,000 exhibiting companies from 70 countries. It is anticipated that 140,000 visitors, 35% from outside Spain, will attend the show looking for business opportunities and to discover the latest innovations in the food and gastronomy sectors.
Alimentaria 2016 has reinforced its international buyers programme, identifying and sending direct invitations to over 800 importers and key operators in the fields of distribution, retail and the HoReCa channel, from Latin America, Asia, the United States, Canada, Europe and the Middle East. For this initiative, the organization has increased its investment by 35% to raise the number of hosted buyers from the level achieved in 2014.
Notwithstanding, the international representation at the show will not stop with these over 800 invited buyers. Alimentaria is continuing with its promotional programme to identify strategic niche foreign markets, attract trade professionals from all over the world and exceed the total of 42,000 international visitors who registered for the last edition.The number of importers invited by Alimentaria Barcelona has risen,