The Irish Quality Food & Drink Awards

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The Irish Quality Food and Drink Awards represent a unique collaboration between Food and Hospitality Ireland (formerly SHOP) and The UK Quality Food and Drink Awards, which have been rewarding excellence in food and drink flavours, textures and aromas for more than 35 years and are highly respected within the UK multiple grocery sector and food producers for the rigour and transparency of the judging process.

These new accolades set out to recognise excellence in product development for food and drink producers, retailers and catering companies in Ireland only, with winners being announced alongside Food and Hospitality Ireland, which takes place in The Industries Hall at The RDS in Dublin from 18th – 19th September.

WHY YOU SHOULD ENTER

Ireland’s Food and Drink sector is renowned for delivering high quality, innovative products, with the finest of ingredients, flavours, textures and aromas, and The Irish Quality Food Awards set out to recognise and reward those products which really are leading the way in the market in terms of quality and innovation, flavours, textures and aromas and the finest of ingredients lists.

The Irish Quality Food and Drink Awards are open to all Irish retailers, food producers, wholesalers, and food service operators in both the North and South who produce food and drink for the retail and catering sectors.

They have been launched to recognise the increasing demand for quality ownlabel and branded ranges at affordable prices within the retail and catering channels, and they will be judged over a two week period in June at The School of Culinary Arts and Food Technology in Dublin. We are delighted to have secured such a prestigious venue to conduct the judging sessions.

The awards draw on the heritage, trust and expertise built up over the last three decades by the UK Quality Food and Drink Awards, which have become a consumer-recognised brand in their own right, with many winners using the logos on-pack and in national press, television and outdoor advertising to highlight their success.

Winning an award is a powerful marketing tool, and a fantastic way to make your products stand out from the crowd, while the judges feedback is invaluable in helping entrants further enhance their products and develop even more successful ones in the future.

HOW THEY WORK

The Quality Food and Drink Awards will break into distinct elements:

The Category Q winner – For products aimed at the multiple and independent grocery retail market.
The Catering Q – for products targeting the catering market
Quality Drink Awards – for Alcoholic drinks products for retail and food service.
Each category has been specifically tailored to represent the key drivers in today’s ever-changing marketplace. The ‘Value’ category in particular reflects the current economic environment, in which price-consciousness has become an engrained part of consumers’ shopping and eating out habits.

May I take this opportunity of wishing all of our entrants the very best of luck, and I very much look forward to receiving your entries by 28th June.

KEY DATES

17th March: Awards launch
28th June: Deadline for entries
July: Judging
18th September: Awards presentation
Read more at: irishqualityfoodawards.com

The History of the QFAs

Launched in 1979, The Quality Food Awards are the most prestigious awards for food and drink products on sale in UK grocery outlets, and this is due in large part to the transparency and robustness of the judging process.

Expert judging panels are comprised of chefs, chef-lecturers, home economists, food writers, and consultants, restaurateurs, food technologists and representatives from regional food groups, all of whom bring their extensive knowledge to bear in the process.

The Quality Food Awards are unique in that they reward great tasting products, with the finest of flavours, textures and aromas. They reward nutritious products, with the finest ingredients lists, while also recognising innovation, great packaging and presentation.

The Awards not only reward achievements in new product development, but also point the way for future success through continual innovation and creativity. Each year the awards demonstrate the capacity of retailers and manufacturers to create marvellous new products.

Over more than three decades the awards have reflected the professionalism and financial commitment to product development, whether it’s ethnic specialities or new presentations of more familiar foods. Consumer desire for new tastes and food experiences is never-ending and, as a result, the creative collaboration of retailers and food service organisations is also unceasing.

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