The Case of the Disappearing Greek Olive Oils

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They even recorded and surveyed data sources directly linked to the creation standards, such as graphic services, importers, bottles, formulators and mills.

Their analysis during 2011 catalogued 2,643 different Greek labels of EVOO available worldwide.

When they revisited those same sources in 2013, they found that nearly 2 out of 3 Greek brands on the market in 2011 had disappeared. It is important to note the 2012-2013 harvest was a bumper harvest year for EVOO production in Greece.

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