The Case of the Disappearing Greek Olive Oils

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A two-year effort to study the effectiveness of Greek EVOO marketing abroad was recently released. Dimitris Karavasilis, international marketing consultant and founder of DK Consultants presented his self-funded research at the Food for Success conference in Athens on July 1, 2014.

The total number of Greek EVOO labelled bottles were counted by visiting the largest food fairs in Greece and abroad, made analytical searches in e-shops, and visited major retail networks and specialty stores in Greece, and the European Union.

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