Spanish olive oil industry investment of €5 million in India & South East Asia

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Publicis Capital has been given the mandate to create a 360 degree campaign for India and Indonesia.

Rafael Pico Lapuente, General Manager of ASOLIVA, said, “We want to globalise the olive oil culture and have to keep identifying high potential markets. With this objective, we have identified India as the market to invest in for 2013-14.”

The Rs 500-crore branded olive oil category in India has been facing slow growth, due to high prices and costly imports. The depreciating rupee has taken its toll with Indian consumers not to keen to pay a hefty premium on brands such as Figaro and Borges, which are imported from Spain.

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