‘Join the olive oil revolution’ — this is the message spread across outdoor hoardings in Mumbai. The category has got a fresh boost with healthy ad spends, courtesy Interprofessional Olive Oil from Spain, which is the professional body representing the olive oil industry in Spain. It has marked an investment of €5 million in India and South East Asia for the next three years.
The apex body is supported by the Spanish Olive Oil Exporters Association (ASOLIVA) and has appointed Publicis Capital as its advertising agency.
Ashutosh Sawhney, Executive Vice-President, Publicis Capital, said, “We have decided to unleash the campaign in the top eight metros. The purpose is to change the perception that while olive oil is healthy, it is not tasty enough for the Indian palate or cooking. Our mandate is to change this perception of olive oil with respect to Indian consumers.”Spanish olive oil industry investment of €5 million in India & South East Asia,