Slippery path into China's olive oil market

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“A producer here on the domestic market in the supermarket may only get $5 for their bottle of oil and in a boutique market, may get $7 to $10.

“Well, you could look at getting maybe $15 for your bottle if you were able to market it in a good area in China, that was very cashed up and health-conscious.”

The industry has recently acquired levy money has been invested in a China market access program led by the Olive Association’s president Paul Miller and WA director Chris Mercer.

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