Sen. Wolk recognized for calling attention to olive oil industry

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SACRAMENTO — The American Library Association announced that it has recognized the work of Sen. Lois Wolk, D-Davis, for calling attention to the damaging effects fraudulent and low-quality olive oil have on honest olive oil growers and producers, as well as consumers.

“The purpose of this hearing was to increase awareness of the issues facing consumers and producers of high quality olive oil in California. Consumers need to be sure they are getting first rate extra virgin olive oil and that they are getting what they pay for. Honest growers and producers are harmed by fraudulent and low-quality oil,” said Wolk, chairwoman of the Senate Subcommittee on Olive Oil Production and Emerging Products. “The added exposure to this issue afforded by the ALA’s ‘Notable Document’ designation, as well as the fact that anyone can now read the full transcript online for free, will help increase awareness of these issues.”

The ALA selected the transcript of the hearing on “Challenges Facing California’s Olive Oil Industry” as one of four in the state to earn the title of ALA “2012 Notable Document.” Nationwide, 22 documents were given the title, intended to recognize the individuals and agencies involved in producing “excellent sources of information and inspiration” and “commend individual works of superlative nature.”

“Although California olive oil has emerged as a major agricultural product in Northern California, many consumers are unaware of issues with purity and quality when purchasing olive oil,” said Doreen Horstin, California Documents Librarian at the San Francisco Public Library, which nominated the transcript for ALA recognition.

“This transcript thoroughly explains these issues from the perspective of both the growers and the scientists who produce and test California’s olive oil, and will help library users understand these issues and heighten the level of awareness among consumers who purchase olive oil.”

“Consumers are being ripped off and honest producers are being treated unfairly,” said Dan Flynn, Executive Director of the UC Davis Olive Oil Center. “That was the message of the hearing, and it reverberated worldwide.”

Daily Demokrat

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