Sales of leading brands of EVOO have plummeted in the wake of a hefty hike in prices

Home > News & Articles > Olive Oil Business News > Sales of leading brands of EVOO have plummeted in the wake of a hefty hike in prices

A new report showed yesterday, that for the average price of branded olive oil has shot up 16.4 per cent to £5.19 a liter over the course of the past year and the increase has taken its toll on sales to supermarket shoppers, according to the latest research.

While overall sales of extra virgin olive oil have risen 4.7%  in volume and 12.5% in value, branded volumes have slumped 11.7 per cent and the 2.8 per cent rise in value is almost entirely attributable to price inflation, data from market analysts Kantar Worldpanel shows.

Among the best-selling olive oil brands, the worst hit in the last year was Napolina with volume sales down 31.9% followed by Don Mario which was down 28.9 per cent and Filippo Berio down 7.1%

Sales of leading brands of EVOO have plummeted in the wake of a hefty hike in prices, 4.8 out of 10 based on 32 ratings

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