After eight years of harnessing olive saplings brought from Israel, Rajasthan is all set to launch next month its own brand olive oil, which it claims, will be the country’s first indigenously-produced brand.
“The state will be launching its olive oil under the brand ‘Raj Olive Oil’ at the Global Rajasthan Agri-tech Meet (GRAM),” state Agriculture Minister Prabhu Lal Saini said.
After the product’s launch, the state will work on avenues to market it and seek cooperation from experts to increase its production.
According to agriculture officials, the state till date has auctioned more than nine tonnes of olive oil and plans to market 4,500 litres under ‘Raj Olive’ at GRAM through Rajasthan Olive Cultivation Limited (ROCL)- a venture of the state government, India-based Finolex Plasson Industries, and Indolive Industries of Israel.'Raj Olive Oil' - India's first indigenous olive oil brand,