Olive Oil in China’s market

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Because of China’s having joined in WTO and keeping the high speed of economy development, China more and more becomes the focus of attention by the whole world and China’s market is fully open to the world. Over 1.3 billion people and huge consumption market attract more and more exporters and producers of olive oil.
As the organizer of Oil China 2013, Beijing Regalland will not only offer the most direct and efficient businesses site for you and also provide some recent information on China’s olive oil market in order to help you quickly make a decision about your entering China’s market or adjust the marketing strategy.

The following is the real and valuable information on China’s olive oil market by our investigation:

1. China’s olive industry:
China belongs to the semi-tropical climate, and China has found some adaptable regions of olive growing and has over 40 years history about planting olive in China, but China’s geographical environment is unsuitable for mass production and serious lack olive planting technology, professional and fund, all which restrict the development of mass olive planting in China.

2. China’s olive oil Market
Thanks to the change of Chinese people health consciousness and the improvement of Chinese people standard level of living, more and more people start to learn about the olive oil and buy it that is generally healthier than most other cooking oils.
 
(1)the Future Trend of Chinese Olive Oil Market
According to the following graph, since 2001 the average proportion of import olive oil has been keeping the increases over 70% per year. With the same rate till 2008 that Beijing will hold Olympic Games, the amount of import olive oil will reach 20000 tons and till to 2011 it will be over 100,000 tons. China is the booming Market for olive oil and the scale will be huge. In a word, it is right time to expand your business in China.

(2) Olive oil brand in China
Nearly 50 olive oil brands have landed at China’s market, which include the following:
Country

China Brand
Hua Yuan, Qing Lv, Soliva
HUA AO,LU HUA,Bai Long Hu
Remark:
Hua Yuan olive oil from Greece, Bai Long Hu, HUA AO are from China olive oil; Soliva olive oil from Italy.

Spain
MUSA, Arbolon, CRISMONA, DON QUIJOTE, Ybarra, ARTEOLIVA,Cotoliva, MUELOLIVA, SENORIO SEGURA, Borges, Coloursy, SABROSO, Urzante, MASIA, Carbonell, ROMULO, La Espanola, Coosur, Mila, AUTRAN,SENORIO,LES GARRIGUES,MIL OLIVAS

Hojiblanca,
HAEN

Greece
MINERVA, IONIA, Agric, Agia, OUSIA, PEZA, Gold Caesar, ASTERIA, SITIA,Apokoronas,Kolymvari Hania-Crete, Katina

Italy
UMBRIA, OLITALIA, BERIO, OLIO TREVI, COSTA DORO, MONINI, Il Cavallino, COLAVITA,SALVADORI, Redoro

Turkey
Artolio,Lio
 
Tunis
TERRA DELYSSA, SFAX HUILE,CHAAL

Israel
GALILEE

France
CHATEAU DE MONTFRIN

Argentina
COCINERO,LIRA CLASICO,CORAZON, OLIVARES DEL SOL,PUERTO DE CADIZ, OLIOVITA

(3) The distribution of olive oil in China’s market
Over 90% of import olive oil is sale in some larger and middle cities, i.e., Beijing, Shanghai, Guangzhou, Shenzhen, and olive oil is not sale in over 95% middle and smaller cities, so the huge market of China will be waiting for you.

(4) The colony of olive oil consumption
80% consumers of olive oil own college diploma and higher diploma and 60% consumers of olive oil are middle-aged and senior citizen.

(5) Some questions from olive oil consumers
Can’t distinguish olive oil of different countries, different colors, different flavor and different grades;
Can’t identify the good or bad olive oil with the label of olive oil
Can’t compare olive oil with other cooking oil;
Can’t fully learn about the history and culture of olive oil;
Can’t get the detailed information through the label attached in the bottle of olive oil;
 
3. Advice to the exporters and producers
To learn more about information on China’s market through Internet, newspaper, exhibition, visit and other channels;
To find your business partners or agents through exhibition, business visit and Internet;
To establish the branch or the joint venture company in China;
To support your partners or agents in the aspect of marketing and promotion;
You and your agents should together make the whole and long-term promoting plan for your products in China’s market;
It is helpful for you to improve the influence of your brands through continually promoting your brand in China’s market;
Route: Partner/Branch – Promotion – Distribution-People – Brand- Plantation-Promotion

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Information source: Oil China

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