For nearly 50 years, people have been drawn to the spa at Terme di Brisighella in the Emilia-Romagna region of Italy.
These days, travelers visiting the small town of Brisighella (population 8,000) are more likely to go to sample precious extra-virgin olive oils than to soak in thermal waters.
Olive oil production has boomed since 16 growers banded together in 1962. The Terra di Brisighella cooperative now includes 800 local oil and wine producers.
Not only can visitors buy bottled products from the co-op to carry home, locals can fill up their own recycled 5-gallon jugs with oil or wine delivered via wall pumps that resemble gasoline pumps at a service station.Olive oil flows where Italian baths once dominated,