Bertolli runs NFC Interactive mobile marketing campaign to promote Olive Oil sales

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“SmartSource with NFC is helping brands like Bertolli capture consumer imaginations while delivering information,” said Mark Goodstadt, CEO of Thinaire. “In addition to offering rich content, campaigns like this help brands like Bertolli analyze point-of-purchase information to better understand the ongoing evolution of shopper behavior.”

“Seeing a leading brand like Bertolli add a mobile element to its marketing strategy is a testament to the results mobile marketing engagement can deliver,” said Marty Garofalo, President, News America Marketing. “These types of on-the-go messages bring together brands and consumers wherever they are, personalizing the shopping experience and delivering a meaningful connection.”

News America Marketing ® News America Marketing is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource® branded advertising and promotional programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,800+ publications1, 58,000 retail stores2, and 300 partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.

Bertolli runs NFC Interactive mobile marketing campaign to promote Olive Oil sales, 5.2 out of 10 based on 11 ratings

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