The new issue of Mercacei Magazine, which includes content and articles with a strong international character. So, we pay special attention to the Japanese initiative Olive Japan; we perform an exotic trip to Willow Creek Olive State, the largest olive plantation in South Africa; we embark on the great adventure of the Canadian writer Julie Angus, through her book Olive Odyssey; and we review the successes of Spanish EVOOs in the “World’s Best Olive Oils” project, the most expected and also feared ranking by producers around the world.
Says an old Japanese proverb that “a boat with 100 sailors can climb a mountain”. And it must be true because, in just three editions, Olive Japan has captured the attention of the international olive oil sector with nothing more and nothing less than 200,000 Japanese consumers that, next to over 50 exhibitors of extra virgin olive oil, expert tasters and food lovers from ten countries, celebrated in style this event during the last week of April.
The fourth largest importer of olive oil in the world, according to the latest report of the IOC, showed the world that if there is a will there is a way, and through a wonderful journey around the culture and work that lies behind this annual event, its main characters opened us the doors a country full of expectations where the consumer has a very strong vision that EVOO is not some passing fad. If you don’t believe it, trust Liz Tagami, olive oil broker and international consultant, who does not hesitate to say so in this article.Mercacei Magazine 80, an intertour around the world of olive trees and EVOO,