This Olive Oil, designed by Juan José Marnetti & Juan Pablo Martinez, gives consumers a sense of visual sincerity.
The combination of a soft haze of color, scripted type, and simple illustration gives the product a homemade feel, one that is not threatening.
It is warm and inviting, reminiscent of hot summer days picnicking under a giant oak tree.
“A natural, traditional, and premium product, with a graphical concept that seeks to transmit and enhance these attributes. Through illustration and lettering, the tree and olives are the main characters of this story.”La Estepa Mora Olive Oil from Argentina,