KeHE’s 2013 Holiday Show, held as always at Chicago’s McCormick Place, had the largest number of retailer attendees in the show’s history. The private, two-day industry trade show brought together thousands of retailers and suppliers in the natural, specialty and fresh product categories. Suppliers showcased on trend products for the holidays, as well as year-round “gotta have” products.
The show’s Global Olive Oil Experience featured a tasting bar where attendees learned how to taste extra virgin olive oil like a pro. Experts such as Tom Mueller, author of the New York Times best seller, Extra Virginity: The Sublime and Scandalous World of Olive Oil, met with retailers to share his passion for extra virgin olive oil and educate them on how to make better choices on what oils to offer their customers. Lastly, participants at the Holiday Show were the first to learn about KeHE’s rebranding, which KeHE CEO, Brandon Barnholt, announced the first morning of the show.
About KeHE KeHE Distributors, LLC based in Romeoville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to over 35,000 retail outlets throughout North America.
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