Jews, Arabs join forces to promote Israeli olive oil

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People shopping for high-quality olive oil may one day skip the Italian and Spanish varieties and reach for the Israeli brands.

The creation of an international market for its product is a distant goal of the Israeli Olive Board, according to its emissary, Adi Naali, who recently spoke to a gathering of some 50 people at an olive oil tasting event at the Toronto home of Robert and Galya Sarner.

Naali, the manager of the Israeli Olive Board, and his colleague, Moghira Younis, an adviser on olives, figs, grapes and pomegranates at the Ministry of Agriculture, spent an intensive week in the GTA teaching people from a wide range of cultural backgrounds about Israel’s burgeoning olive oil industry.

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