Choosing Olive Oil
For consumers, it comes down to this: how to navigate the shelves and choose a high-quality extra-virgin olive oil in an industry where misinformation and mislabeling are commonplace. Appellations of origins, and award labels are one way to help discern quality.
And one hint: Don’t go by how eye-catching the bottle is.
Design and packaging is the next frontier in marketing olive oil—including mediocre olive oil. Jenkins bemoaned that for consumers who don’t know much about olive oil, choosing one comes down to looks.
“People, like the Greeks, that don’t produce so much good oil in my not humble opinion, have sidestepped the fact that the oil isn’t that good with extraordinary design. And you would think that design with olive oil packaging would come from the Italians and the French, but it is not.
It’s coming from the Greeks and the southern Spaniards, who are coming up with the most remarkable bottles, containers, logos, artwork for their graphics.”
The list of winners can be found at www.bestoliveoils.com, and includes the judges’ tasting notes, as well as links to the producers’ and retailers’ websites.
Article SourceItaly won the most Best in Class Olive Oil awards, followed by Spain and Australia,