Italy lost the leadership in olive oil market in Japan

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At the close of the 2013/14 crop year, Japanese imports of olive oil and olive pomace oil totalled 56218 tonns, recording 4% growth on the previous season.

Imports show that 92% of the aggregate tonnage came from European Union countries. For the first time, Spain stepped into the lead, accounting for 47 pc of the total tonnage. Next in line came Italy with 44% and Greece with 1%.

Among the EU countries, Spain has seen its market share in Japan widen by 7 points from 40% in 2008/09 to 47 pc in 2013/14 contrasting with Italy whose share has narrowed by 8 points from 52% to 44% in the same period.
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The remaining 7% of imports came from non-EU countries, notably Turkey, which expanded its market share from 6 to 7%.

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