India: Olive oil prices may fall 20%

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Due to the price hike last year, the branded oil category expanded from Rs 500 crore to Rs 550 crore. “The olive oil category expanded by 10 per cent in value terms, as revenues shot up due to the price increase,” Dalmia said.

Prices of premium olive oil brands, such as Leonardo (the market leader), have been inching up over the past three months from Rs 595 to Rs 799 a litre. However, freebies by some players, such as Dalmia Continental, which imports the Leonardo brand, helped cushion the high prices.

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