India, a market with great growth potential for olive oil

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According to this report, the production of olive oil in India is very limited and recent and consumption is covered almost entirely by imports mainly from Spain and Italy. Given the growth of this sector and its potential, the country undertook experimental crops in the area of Rajasthan in November 2006 and during the last year the first results were observed.

Indeed the results on farms in Rajasthan are “encouraging” and the Indian government is promoting the cultivation of olive trees also in other areas in the state of Punjab, which, in the opinion of ICEX, “could be a good business opportunity for Spanish companies to establish through joint ventures in the country and sell their know-how to local companies”.

“India is now entering an actual production of olive oil and now is the best time to invest in plantations, especially for new brands who want to gain prominence”, says the study, which concludes that the challenge presented in this market is to achieve a widespread use of olive oil in the kitchen making it a consumption habit.

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