Specifically, the increase in imports is attributed to a “strong” increasing consumption of olive oil in major Indian cities. This way, the North is considered a key market, being the area of greatest consumption of this product, followed by the South, where Hyderabad is the main consumer.
Regarding the perception of the Indian consumer on Spanish olive oil, the study shows that it is positive in relation to Italy, its main competitor, due to the major competitiveness in price and quality, while “Italian oil still leads the fame”.
However, according to the Indian Olive Oil Association, the Indian population assimilated Italy with olive oil, but thanks to the promotional efforts of the Spanish government this idea has changed and today the majority of the population relates this product with Spain, being aware that it is the main producer. ICEX also highlights the campaigns launched in the country by Spanish firms, national and regional governments, and associations and organizations such as the Spanish Olive Oil Interprofessional.India, a market with great growth potential for olive oil,