The top three flavors in the European chip sector in 2014 were salt, cheese and onion. However, the fastest-growing flavor was olive oil. Olive oil was the fastest-growing flavor in chips last year.
In 2014, there were three times more products using olive oil compared to 2010 and this is of course related to how the chips are made, because olive oil is a very popular flavor in baked chips. It’s not just an added flavor, but it’s used to bake the chip too and olive oil, among all the oils, is pretty premium and high quality.