Hispack & BTA's joint plan for internationalization

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Now in their third edition together, Hispack & BTA are focusing on internationalization. For 2015, both shows have doubled their efforts and resources to attract a higher number of foreign buyers, offering the 1,285 participating companies -35% of which are international- the chance to make business contacts with trade professionals from different countries that could result in new export opportunities.

From 21 to 24 April, Hispack & BTA will become a huge centre of business, knowledge and networking for the packaging and food technology industries, sharing important synergies. Both trade fairs expect to attract 35,000 visitors, 10% of them from outside Spain.

Hispack & BTA’s joint plan for internationalization seeks out buyers, distributors and machinery importers -mainly from Europe, the Mediterranean and Latin America- as well as the emerging nations in Asia or Africa that may offer new opportunities for the Spanish packaging and food technology industries.

Several direct promotional campaigns have been implemented by AMEC and the foreign delegations of Fira de Barcelona.

In total they have targeted more than 20 countries: Germany, France, Italy Portugal, Mexico, Brazil, Chile, Colombia, Venezuela, Peru, Argentina, Morocco, Algeria, Tunisia, Turkey, Egypt, China, India, Angola, Ghana, Malaysia and the Gulf States (Saudi Arabia, UAE, Kuwait, Oman and Iran).

More than 1,000 business meetings
This year, Hispack & BTA anticipates exceeding one thousand business meetings between exhibitors and trade professionals from 35 countries at the International Business Centre (IBC) in Hall 4 of the Gran Via Exhibition Centre.

To achieve this, apart from the general campaigns to attract foreign visitors taking place in the selected countries, Hispack & BTA will invite around 70 international executives through the Hosted Buyers programme, each with projects for buying equipment, machinery and technologies for the food, processing, labelling and packaging industries as well as packaging products and materials. These buyers will have prescheduled appointments with exhibiting companies arranged by the organizers.

Similarly, reverse trade missions are being organized as part of the show with delegations from India, Malaysia, Ghana, Angola and the Gulf States to encourage business meetings.

At the same time, various events will be taking place that include bilateral talks and business meetings with foreign buyers in which more than 160 international companies will be involved. This is the Med Foodtech Roadshow, organized by AMEC, which invites North African companies to participate with European firms in a seminar on business in the Southern Mediterranean and a networking session. Hispack & BTA will also host the Brokerage Event organized by ITENE, FIAB and the Enterprise Europe Network, bringing together providers of packaging, food processing and innovation management as well as firms from the meat, dairy and canning industry from several EU Member States.

Meanwhile, the International Business Centre will have a networking area offering personalized advice to all international visitors to Hispack & BTA as well as other activities such as the seminar on internationalization -organized by FIAB, CDTI and ITYA-and AINIA’s technology mission.

The president of the Organizing Committee of Hispack, Javier Riera-Marsá, is convinced that this edition of Hispack & BTA will mark “a turning point for recovering strong and sustained growth in domestic demand and that it will provide an excellent platform for the packaging and food technology industries to continue exporting and achieve a greater presence in the global market.”

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