Gastronomia Toscana with a new restaurant in the heart of Manhattan

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For more than two years these products have been present in some supermarket chains and for more than a year in New York Mi Garba Café wine bar has been opened. Here it is possible to taste the typical products proposed by this Company, sipping a selection of Tuscan wines: a restaurant in the heart of Manhattan, where the Tuscan tradition can be tasted and breathed, surrounded by a modern and comfortable environment. The new generation at the head of Gastronomia Toscana in the last year, after a thorough market analysis, developed a strong brand strategy and started an action of rebranding, which involved logo, packs, and corporate website. The restyling of the logo aimed at highlighting the name of the company, emphasizing the word ‘TOSCANA’. The range of references was then grouped into three sectors, which inform consumers in a clear manner about the products: Antipasti – Appetizers (for spreadable sauces), Sughi – Sauces (for seasoning for pasta), and Appena Fatti – Freshly made (for ready first courses).

The characteristics that today are considered as essential plus, too, are communicated on packs: gluten-free, vegetarian, and palm oil-free.

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