Distinctive campaign "Made in Italy" to promote food products

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Italian Minister of Agricultural, Food and Forestry Policies, Maurizio Martina, presented last Saturday in New York “The Extraordinary Italian Style” distinctive “Made in Italy” to promote the internationalization of their food products.

This flag is a key plan of the Italian Ministries of Agriculture, Food and Forestry (MIPAAF) and Economic Development meant to internationalize their agri-food products. This initiative provides resources amounting to 260 million euros, of which 25% is allocated to agriculture.

“This is an innovative tool that helps recognize Italian foods, enhancing our presence especially in international fairs and special events held in supermarkets. The world demands Italian products, and this distinctive will help our producers to be more present in the international market,” said Maurizio Martina.

Specifically, the Ministry advanced that next October 12nd they will start a major campaign in the US against the false “Made in Italy” myths, which will have an investment of 50 million euros.

“It is not enough just to strengthen controls in Italy, so we have signed agreements with two major e-commerce players like eBay and Alibaba to protect PDO and PGI products from imitations,” said Martina.

Italian Minister of Agricultural, Food and Forestry Policies also said that the food industry is undoubtedly the area in which they must invest, considering the important export figures recorded in the first seven months of the year and reached a value of more than 21,000 million.

In his opinion, these figures show the potential of this sector and the need to strengthen the Italian presence in markets like the US, Canada, Brazil, Russia, India, China, Europe, Turkey and Australia.

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