- On the first day of the Summer Fancy Food Show in New York, June 30-July 2, Nancy Ash lifted a blue-tinted sifter to her nose. She inhaled the scent of the olive oil in the glass, and then took a small sip, coating her tongue in the oil and swirling it in her mouth to decipher...
On the first day of the Summer Fancy Food Show in New York, June 30-July 2, Nancy Ash lifted a blue-tinted sifter to her nose. She inhaled the scent of the olive oil in the glass, and then took a small sip, coating her tongue in the oil and swirling it in her mouth to decipher its retro-nasal aroma. Finally, she swallowed, paying close attention to its affect on the back of her throat—one of the ways she measures the pungency of the oil.
Ash, the taste panel leader and education coordinator for the California Olive Oil Council, has been professionally assessing the authenticity and rating the quality of the olive oil produced in the Sunshine State since the panel’s inception 15 years ago. The California Olive Oil Council, a non-profit trade and marketing association, is tasked with determining whether an olive oil meets the high standards of the extra-virgin grade through its Seal Certification program.
“When we taste an olive oil, it’s always the same temperature,” Ash explained. “You take away all the variables to make the tasting as scientific as possible.”
The International Olive Oil Council sets the criteria for judging oil. First, a panel of at least eight rates the oil on negative attributes or defects: fusty/muddy sediment, musty, winey/vinegary, frozen, rancid or other. Then it assesses the positives: Is it fruity, bitter, pungent?
The California Olive Oil Council also created a list of descriptors to help them differentiate between oils. “That part of the sheet isn’t scientific, but we’ll say, ‘gee, this oil is a little grassy and buttery,’ or ‘that screams banana,’” Ash said.
Among the small handful of highly esteemed olive oil producers who traveled from California to the Summer Fancy Food Show in New York was the Yocha Dehe Wintun Nation’s Séka Hills. In the tribe’s native Patwin language, Séka means blue; the name honors the Blue Ridge range that borders the western flank of the Capay Valley.
The Séka Hills brand launched in 2011, and in May 2013, it inked a deal with ItalFoods, a discriminating, San Francisco-based distributor and importer of Italian specialty foods, including high-end extra virgin olive oils. The addition of Séka Hills to the ItalFoods line signals a recognition that the Yocha Dehe’s extra virgin olive oil meets the discerning criteria of buyers, retailers and consumers, the tribe said in a press release.
Now Séka Hills is looking to expand its east coast presence and distribution—a goal that has started with the introduction of Séka Hills Premium Arbequina extra virgin olive oil to New York distributors and vendors at the Summer Fancy Food Show.
Proof Is in the Olives
The Capay Valley’s hot Mediterranean-like climate creates prime olive-growing conditions. (Séka Hills website)
Séka Hills Premium Arbequina extra virgin olive oil is produced and milled by the Yocha Dehe Wintun Nation in Northern California’s Capay Valley, nestled between the Napa and Sacramento Valleys. The serene agricultural region has a climate similar to the Mediterranean with long hot summers, mild winters and undulating well-drained soils, providing the ideal environment for growing high-quality olives.
The tribe has 82 acres of super high-density Arbequina olives, and additionally grows Picual, Frantoio and Taggiasca in medium-density planting as an expansion of the Séka Hills estate line of single varietal extra-virgin olive oils.
The tribe’s olive oil is certified extra virgin by the California Olive Oil Council. The medium-body oil imparts a balanced, fruity and peppery flavor with aromas of fresh-cut grass.
A State-of-the-Art Italian Mill in California
The certified organic Séka Hills Olive Mill, custom built in Florence, Italy by Alfa Laval, is temperature-controlled and limits oxygen exposure, thus preserving the olives’ natural flavor and health benefits. Housed in a 14,000-square-foot facility, the mill offers full service—from cleaning and milling of olives to bottling and temperature-controlled storage of the oil. A tasting room is in the works.
The mill in Brooks, California is strategically located to minimize the transportation time from the region’s finest groves. Olives are pressed almost immediately after harvest to maintain the freshness critical to creating the highest quality oil.
The Yocha Dehe Wintun Nation also makes its mill available to the tribe’s neighbors and partners for millings, bottling and storage. Before the introduction of Séka Hills’ mill, Yolo County’s olive farmers would truck their fruit as far as 112 miles to Sonoma, Corning or Stockton for access to a high-quality mill. “Now [other olive oil producers] have a facility close by, rather than having to ship their olives,” Jim Etters, the tribe’s director of land management, told ICTMN last summer.
Expanding Séka Hills and Other Consumables
Séka Hills is the overarching brand name for a variety of the Yocha Dehe’s premium products. In 2011, the tribe launched the label for wine, olive oil and organics.
Under the Séka Hills label, Yocha Dehe produces four varietal wines from its Capay Valley estate-grown vines. The grapes are sent to Revolution Wines in Sacramento for custom crushing. The wines, available for purchase at sekahills.com/Wine, include a 2012 white of 100 percent Viognier grapes; a 2012 rosé of 75 percent Syrah and 25 percent Viognier grapes; a 2011 Tuluk’a (meaning red in the Patwin language), a blend of Cabernet Sauvignon, Syrah, Cabernet Franc, Petit Verdot and Petite Sirah grapes; and a red 2010 Tribal Reserve of Cabernet Franc, Cabernet Sauvignon, Petit Verdot and Petite Sirah.
In addition to wine grapes, Yocha Dehe farms 10 crops on tribal land: alfalfa, almonds, oat hay, olives, rye grass, safflower, sunflower, sorghum, walnuts and wheat. On its 250 acres of certified organic fields, the Nation grows organic wheat, blueberries, asparagus and squash. Beyond farming, the tribe runs 250 head of cattle in the Capay Valley, following a sustainable grazing program on the tribe’s 9,000 acres of rangeland.
Take a Bottle Home
Séka Hills is stored in temperature-controlled conditions and bottled to order. Consumers can find Séka Hills at specialty food purveyors, grocery stores, many e-commerce sites, and at www.sekahills.com. Average retail prices range from copy6 – copy8/500ml.
“I think the Seka Hills is a lovely oil,” Ash told ICTMN at the Summer Fancy Food Show in New York. “It’s balanced, …and Seka Hills has enough of a backbone to it with the pungency and the bitterness. I like it a lot; I use it at home. And I use it when I do educational tastings, because it’s really got great complexity.”
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- The International High-end Health Edible Oil & Olive Oil (Beijing) Expo at China International Exhibition Center attracts more than 300 companies to attend and the total space is over 10000 square meters. More than 20 embassies in China, and leaders from Ministry of Health,...
The International High-end Health Edible Oil & Olive Oil (Beijing) Expo at China International Exhibition Center attracts more than 300 companies to attend and the total space is over 10000 square meters. More than 20 embassies in China, and leaders from Ministry of Health, Ministry of Agriculture, Ministry of Commerce, State Forestry Administration, Development
Research Center of State Council and over 30000 visitors from 26 countries together witnessed this grand feast. Industry giants gathered here, and the international olive oil association and pavilion of Argentina, Spain, Greece, Italy, Tunisia, Turkish hand in hand here. This fair gets high praise of exhibitors and visitors, and said the organizing work is of a great success. It plays an important role in trade service and public brand’s creation.
Comply with the demand of the market, and the request of the exhibitors, from 2013 the Global Oil Exposition , it will be held in spring in Beijing, and autumn in in Shanghai, in order to set up nationwide sales platform. At present, China is the world’s largest oil consumer market along with economic development and improvement of living standards, the consumers’ demands for edible oils show a trend of diversification. Most consumers when buying oil, not only to compare prices, also put health as an important indicator.
Download 2013 Shanghai Invitation letter9th International High-end Health Edible Oil & Olive Oil (Shanghai)
Expo 2013 /10/20-22
Organizing Committee：Beijing Shibowei International Exposition Co., Ltd
Address: Room 904, Cell 4, Building 1, No 69 (Fortune street), Chao Yang Road, Chao Yang District, Beijing, China, 100123
Contact: 赵海凤（Cathy, zhao）
10th International High-end Health Edible Oil & Olive Oil (Shanghai)
Expo 2014 /04/ 8-10VN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- The 3rd IEOE China (Shanghai) International Edible Oil Industry Expo China edible oil showDate: July 3–5, 2013 China edible oil showVenue: Shanghai Exhibition Center China edible oil showOrganizer: Chinese Nutrition Society http://www.cnoil.com.cn/en/The 4th IEOE China...
The 3rd IEOE China (Shanghai) International Edible Oil Industry Expo
China edible oil showDate: July 3–5, 2013
China edible oil showVenue: Shanghai Exhibition Center
China edible oil showOrganizer: Chinese Nutrition Society
The 4th IEOE China (Shanghai) International Edible Oil Industry Expo
China edible oil showDate : October 16–18, 2013
Venue : National Agricultural Exhibition Center . Beijing
China edible oil showGuidance unit: Oil & fat sub- council of Chinese Cereals and Oils Association
China edible oil show Official website: http://www.cnoil.com.cn/en/
China edible oil show Organizers:
Chinese Nutrition Society
China Green Economic Development Institute
China edible oil show Undertakers:
Yonghong International Expo (Beijing) Co.,Ltd.
Yonghong Kunxiao Expo (Shanghai)Co.,Ltd.
China edible oil show Co-organizers:
Beijing Bowen Sunshine Exhibition Co.,Ltd.
Beijing BXY Corporation Manage Adviser Center
The Investment Association of China
China Green Economic Development Institute
The national green industry promotion committee
China edible oil show Supporters:
COFCO Food Sales & Distribution Co., Ltd.
China Grain Reserves Corporation
Yihai Kerry Group
Shandong Luhua Group Co., Ltd.
Shandong Xiwang Food Co., Ltd.
Shandong Three-Star Corn Development Co., Ltd.
Anhui Datuanjie Edible Oil Co., Ltd.
Shandong Longda Vegetable Oil Co., Ltd.
Zhejiang Old Root Oil Camellia Development Co., Ltd.
Jiangsu Tom Packaging Machinery Co., Ltd.
Beijing Zhongqi Huaye Foods Co.,Ltd.
Xi`An Kunbo Engineering Technology Development Co., Ltd.
Zhengzhou Siwei Grain & Oil Engineering & Technology Co., Ltd.
Henan Huatai Grain & Oil Machinery Engineering Co., Ltd.
China edible oil show Exhibit Scope:
1. Traditional nutritional oil expo
2. Traditional health edible oil expo
3. Special high-end edible oil expo
4. Health nutrition seasoning oil expo
5. The edible oil for food industry use expo
6. Edible oil extension products expo
China edible oil show Contact: Connie Liu
Tel :+86 10 65918902
Mobile: +86 13716084049
E-mail: email@example.comVN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- Date(s) June 18, 2013 – June 19, 2013 Location The MonasteryManchester United Kingdom Email: firstname.lastname@example.org Website: http://oliveoilconference.co.ukThis conference welcomes olive oil growers and producers, chefs and food service providers; and researchers and educators...
Date(s) June 18, 2013 – June 19, 2013
Location The MonasteryManchester United Kingdom
This conference welcomes olive oil growers and producers, chefs and food service providers; and researchers and educators to discuss current practices and potential new innovations in producing and using consistently of high-quality Italian olive oils.
For the general public and students, experts and scientists will make recommendations for new standards in the use of high-quality olive oils for health benefits. World class chefs will impart treasured knowledge on the right usage, both sweet and savoury delights.
This gathering will champion the ethics, excellence and effectiveness in olive oil use. Talks, tasting, displays, posters and other opportunities for networking will be offered.VN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- International Fair of the Olive Oil, Olive and Other Derivatives of the Olive Tree The 2nd edition of the International exhibition of the Olive, the Olive oil and other derivatives of Olive tree “Med Mag Oliva 2013” will be held from 09th to 12th June 2013 at the...
International Fair of the Olive Oil, Olive and Other Derivatives of the Olive Tree
The 2nd edition of the International exhibition of the Olive, the Olive oil and other derivatives of Olive tree “Med Mag Oliva 2013” will be held from 09th to 12th June 2013 at the International Fair of Sousse – Tunisia.
Under the theme: “for the quantitative and qualitative improvement of olive oil production”, this 2nd edition will be a continuity, not only to make of Tunisia the major leader of the olive sector , but also a destination for several highly olive oil professionals worldwide.
However the potential of olive production in Tunisia is not being proved. With 70 millions of olive trees, it is the 4th biggest producer in the world, the 2nd one after the European Union, and the 1st one of the southern of the Mediterranean.
It’s a well time for Tunisia to have its international exhibition. This professional event is not only reserved to exchange knowledge but also to share it. It ensures the technological overhangs which will allow estimating the levels of companies and their complementary. This event will be also an opportunity to perceive the professionals who are interested in this sector and who will be invited to have meetings B to B.
Sir Philippe Juglar, an international expert; is a well knowledged person of the international as well as the Tunisian olive oil sector. For this reason he was be the Commissioner of this international exhibition. He declared: ” there is an ignored reality: Tunisia is the well actor especially in organic Olive oil. Thanks to its pedo climatic conditions, a big part of the Olive production is naturally ORGANIC. More than that in a perspective development, the Tunisian olive production participates in the binding of the desert and makes live for more than a million Tunisians “.
To Concern always the olive oil sector in Tunisia, Mr Juglar adds; «the slow work of the producers begins, little by little, interesting fruits for Tunisia. Not only in the value, but also in the image by demonstrating the capacity of modern Tunisia to make its holdings fruits. It is a good conciliation of the past and of the present for the benefit of a wonderful future for the Tunisian children! ”
Med Mag Oliva draws the future objective to become one of the crossroads of the olive production sector in the world. It is an incredible opportunity for all the economic operators of the olive oil sector, as well as an affair of each of us to protect our ancestral holdings.
«for each one its source of oil, our source it is Olive tree.”
Med Mag Oliva
For each other information please contact us in:
Phone: +216 74 419 415 / fax: +216 74 419 419 / Mob: +216 24 961 633
Mail: email@example.comVN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- Everyone’s coming to Anuga Trade Fair! The world’s largest trade fair for food & beverages. Occurs every two years, next one is in 2013. The only trade fair to combine 10 trade shows Anuga´s trade fair concept is unique, bringing supply and demand together in...
Everyone’s coming to Anuga Trade Fair!
The world’s largest trade fair for food & beverages. Occurs every two years, next one is in 2013.
The only trade fair to combine 10 trade shows
Anuga´s trade fair concept is unique, bringing supply and demand together in 10 specialized trade shows under one roof. It helps sharpen each sector´s profile and generates valuable synergies at the same time. In addition, Anuga´s nine trend topics focus on all of the key trends of the future.
Everyone’s coming to Anuga!
Besides its excellent opportunities to make new contracts, Anuga offers the entire infrastructure and comprehensive services of Koelnmesse, one of the world´s four largest trade fair companies. You will find everything to make your stay during the Anuga as comfortable and productive as possible.
Conveniently located parking lots, train stations and airports make Anuga easily accessible; computer-aided information systems allow for speedy orientation. We are available to answer any of your questions.
Dates & opening times
Anuga takes place from Saturday, 5th to Wednesday, 9th October, 2013.
Anuga opening times
Saturday to Tuesday from 10.00 a.m. to 7.00 p.m.
Wednesday from 10.00 a.m. to 6.00 p.m.
Saturday to Tuesday from 09.00 a.m. to 8.00 p.m.
Wednesday from 9.00 a.m. to 7.00 p.m.
Telefon +49 221 821-2240
Telefax +49 221 99-3410
Bundesverband des Deutschen
Lebensmittelhandels e.V. (BVL)
Am Weidendamm 1A
Telefon +49 30 726250-80
Telefax +49 30 726250-85
email: firstname.lastname@example.orgVN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- Oil China Exhibition – China International Exhibition of Olive Oil & Edible Oil – Oil China is the only professional international exhibition of olive oil and edible oil that is fully supported by the Ministry of Agriculture. Oil China is the best choice for...
Oil China Exhibition – China International Exhibition of Olive Oil & Edible Oil – Oil China is the only professional international exhibition of olive oil and edible oil that is fully supported by the Ministry of Agriculture.
Oil China is the best choice for you to meet your agents & promote your brands.
Oil China dates back to 2005. Since then, Oil China has been held 8 times. As the only professional international exhibition of olive oil and edible oil, Oil China has ever been fully supported by China Council for the Promotion of International Trade (CCPIT), the Ministry of Agriculture, Foreign Trade Bureau of Spain (ICEX), Hellenic Foreign Trade Board (HEPO), Portuguese olive oil association, the embassies of Spain, Greece, Italy, Tunis, Jordan, and other associations and so on. Oil China has become an international exhibition of edible oil with the largest scale and number of oil varieties. Renowned for attracting professional purchasers, distributors and audiences, Oil China has gained the attention of edible oil related corporations around the globe. It’s an excellent platform for relevant parties to seek for products marketing and business cooperation.
2013 Oil China Exhibition in Beijing
- Date:September 23, 24, 25, 2013
- Venue: Beijing National Agricultural Exhibition Center
- Beijing covers Northern China and the part of Eastern China
- Olive oil accounts for almost 60% of total sales
2013 Shanghai International Olive Oil Tasting Meeting
VN:F [1.9.22_1171]VN:F [1.9.22_1171]
- Date: 26 September, 2013
- Venue: Shanghai Four Seasons Hotel
- Shanghai covers Eastern China and Southern China
- Olive Oil alone accounts for almost 40% of total sales in these regions
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- OLIVTECH OLIVE, OLIVE OIL AND TECHNOLOGY FAIR 16 –19 MAY 2013/ İZMİR, TURKEY OLIVTECH / Olive, Olive Oil and Technology Fair, being most effective platform for the sector of olive and olive oil producers, offers both its exhibitors and visitors the opportunity to get in direct...
16 –19 MAY 2013/ İZMİR, TURKEY
OLIVTECH / Olive, Olive Oil and Technology Fair, being most effective platform for the sector of olive and olive oil producers, offers both its exhibitors and visitors the opportunity to get in direct contact with these sector representatives along with the production technology specialists.
OLIVTECH develops to be one of the most efficient fairs in the region by gathering together the sector’s leading trademarks and producers with the professional visitors.
WHY OLIVTECH ?
a new destination and effective platform for the sector of olive and olive oil producers,
direct contact with the sector representatives along with the production technology specialist and foreign buyer delegations,
easy access to the International Izmir Fair Center, located in the beautiful city center of İzmir.
We will be looking forward to welcoming you in this great meeting of the Mediterranean tastes and technology in the beautiful city of Izmir, the capital of the Aegean Region the heart of the olive and olive oil production.
Open to only trade visitors!
For more information OLIVTECH / Olive, Olive Oil and Technology FairVN:F [1.9.22_1171]VN:F [1.9.22_1171]
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Information about Olive Oil Exhibitions & Trade Shows worldwide