Billionaire Bets on Olive Oil Quality Trend

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For billionaire Frank Giustra, investing in the olive oil industry is not a hobby. He has faith that the industry will adhere to quality standards and that consumers will learn to better discern quality and be willing to pay for it.

Giustra said that until a few years ago, he knew nothing about olive oil. Like everyone else, he would just grab a bottle from grocery shelves. That was the case until he and his family visited a friend’s villa in Orvieto, Italy and tasted olive oil pressed from her trees. Giustra realized that her oil was vastly better than any he had ever tasted. reed more at oliveoiltimes

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