Anuga 2015 - The trade is making room for more freshness

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In the scope of Anuga from 10 to 14 October 2015, the Anuga Chilled & Fresh Food will offer the ideal presentation platform for fresh convenience foods, fresh delicatessen, fish as well as for fruit and vegetables.

Companies such as Condeli, Edmund Merl, Friweika, Funken, Heinrich Kühlmann, Henglein, Popp, Renna, Rügen Fisch, Stührk Delikatessen, Werner Laurenroth, Wewelka and many more will be demonstrating in Cologne what is new in the trendsetting product line-ups and which ideas are set to boost the market.

Over 120 suppliers will be exhibiting on around 9,000 m2 of exhibition space in Hall 5.1. In total, over 6,800 exhibitors from around 100 countries are expected to participate at Anuga.

anugaThe market of chilled convenience products and delicatessen was able to considerably raise its profile over the past years. This is due to new products and the trade’s decision to offer the attractive segment more room, in the truest sense of the word.

Sales areas were equipped with refrigerated and service counters, which specifically address customers, who have little time, yet still have high expectations regarding the quality and freshness of the products. Thus, worldwide this segment achieves high turnovers.

However, due to the large spectrum of products the figures are difficult to determine, particularly in terms of an international comparison.

Nevertheless, the market researchers do confirm that demanding consumers will also in the future gladly and frequently opt for fresh pasta products, fish and fish preparations, washed salads, marinated vegetables and ready-to-eat slices of fruit as well as fresh drinks.

The trend towards eating away from home – whether on the way to work, during one’s lunch break or in the form of in-between meals – is further pushing the market.

For more information:
Koelnmesse GmbH
Messeplatz 1
50679 Köln, Germany
Tel. +49 1806 002 200 Fax +49 221 821-991010

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