Supermarket Aldi spells out 'poo' on label of extra virgin olive oil

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Budget supermarket mocked as Specially Selected Extra Virgin Olive Oil bottle appears to spell out ‘poo’ – after crackers packaging highlights C-word.

The store’s new Specially Selected brand includes a Protected Designation of Origin food label in accordance with EU rules.
Aldi, the budget supermarket chain, has made another packaging faux pas by selling a new range of olive oil that appears to include the word “poo”.

The store’s new Specially Selected brand includes a Protected Designation of Origin food label in accordance with EU rules.
But designers shortened the phrase down to the initials “PDO”, causing sniggers from shoppers who mistook the font for having a double O in the spelling.

Earlier this month, Aldi had to change the packaging on their luxury English Country cheese biscuits after an unfortunate graphic design choice of capital letters in the word “country” highlighted the C-word.

Aldi’s Specially Selected Extra Virgin Olive Oil with the tag “Puglian Extra Virgin Olive Oil PDO Terra Di Bari Castel Del Monte” was still on sale at its store in Ashton-under-Lyne, Greater Manchester, on Sunday.

Supermarket Aldi spells out 'poo' on label of extra virgin olive oil, 3.4 out of 10 based on 259 ratings

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Comment (1)

  1. Maybe not the best font type selection but, I read PDO…

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