- Good olive oil is usually pretty expensive (but not always). If you want to get the freshest bang for your buck, now is a good time to buy a new bottle. If you’ve been using the same bottle of olive oil for a long time, chances are, you’re not getting the freshest...
Good olive oil is usually pretty expensive (but not always). If you want to get the freshest bang for your buck, now is a good time to buy a new bottle.
If you’ve been using the same bottle of olive oil for a long time, chances are, you’re not getting the freshest flavor. Early winter is a good time to replace your old bottles, says Epicurious. That’s because olives are usually harvested in fall and bottled a few weeks later. They explain:
Your oil won’t just taste fresh-it’ll taste amazing. The sooner you buy olive oil after it’s been pressed, the fresher that oil will taste-not just delicious, but filled with all the distinctive flavors of those just-picked olives.
More specifically, food site Zester Daily says that “olive oil season” is between October and December, but late winter is still a good time to buy. If you’re buying an expensive bottle, we’ve told you how to make sure you’re getting the real deal. Beyond that, Epicurious also offers their own specific recommendations below.
Are you running around in last season’s olive oil? It could mean that your food doesn’t taste as good as it should. While we might not think of pantry staples like olive oil as seasonal, that’s exactly what it is: Olives are usually harvested in early- to mid-fall, and bottled a few weeks after that. Which means that if you’re a fan of spanking-fresh olive oil, early winter is exactly the right time to invest in a new bottle.
Check out more about why right now is the perfect time to change your oil, plus four spanking-new bottles (aka “olio nuovo”) to score this season for your own kitchen. You might just want to pick up a few to share as holiday gifts for your favorite olive-oil-slinging home cooks, too.
Your oil won’t just taste fresh—it’ll taste amazing. The sooner you buy olive oil after it’s been pressed, the fresher that oil will taste—not just delicious, but filled with all the distinctive flavors of those just-picked olives.
If you love peppery olive oil, you’ll be happy. Many new-crop olive oils also have a grassy, peppery note that fades after a few months in the bottle, so if you’re a fan of that zingy taste, you’ll want to score some of that stuff.
Your bottle will live longer. Buying the freshest olive oil is like rooting through the stack of eggs in the supermarket to find the one with the latest expiration date. You’ll be maximizing the shelf life of your bottle, since the sooner you buy it after pressing, the longer you’ll be able to enjoy it.VN:F [1.9.22_1171]VN:F [1.9.22_1171]
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- Seven New York businesses are being sued for claims made about olive oil. You’d better watch what you say about olive oil — it could send you on a slippery slope to the courtroom. Seven New York olive oil retailers are being sued by trade group the North American Olive...
Seven New York businesses are being sued for claims made about olive oil. You’d better watch what you say about olive oil — it could send you on a slippery slope to the courtroom.
Seven New York olive oil retailers are being sued by trade group the North American Olive Oil Association (NAOOA) after allegedly making claims the olive oil they sell is better than some other olive oils.
Park Slope’s O Live Brooklyn is being sued, along with five Long Island outlets of The Crushed Olive and New York retailer D’Avolio, which has four outlets across the state, court documents show.
They join celebrity physician Dr. Oz, who is also being taken to court by the NAOOA for “false olive oil attacks” after he suggested on air that the majority of extra virgin olive oil bought in supermarkets “may even be fake.”
The lawsuit, filed in the Eastern District Court of New York on Dec. 19, is seeking damages and an injunction, claiming the New York retailers got together with California distributor Veronica Foods, which is also being sued, to pump out “false and misleading statements about the quality and health benefits of the olive oil sold in supermarkets and elsewhere.”
The NAOOA represents a number of marketers, packagers and importers of olive oil, many of whom have products stocked in supermarkets.
At the center of the case: the question of whether some olive oils are better for you than others.
The court documents specifically take offense with an interview done with the co-owner of O Live Brooklyn, where he is quoted saying, “Avoid major brands. Those bottles have been sitting around on shelves for God knows how long.”
The complaint says the Brooklyn business owner’s words suggest “that those olive oils have lost their quality and health benefits.”
The NAOOA has demanded the case go to trial to be heard by a jury.
Veronica Foods said in a statement to NBC 4 New York that it “stands by the truth and accuracy of all of the statements we have made with regard to olive oil and our related products.”
It added, “We believe the NAOOA has filed this lawsuit against Veronica Foods in an attempt to interfere with our efforts to improve the quality of olive oil and accuracy of olive oil labeling.”
“We look forward to proving the falsehood of inaccurate and self-serving allegations made by the NAOOA in court,” Veronica Foods said.
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