Monthly Archives: October 2016

  • Spain is the first global producer and exporter of olive oil and olive pomace

    Spain has increases its extra-EU exports of olive oil and olive pomace oil by 20% in the first 11 months of 2015/16 (October 2015-August 2016), compared to the previous crop year.

    The top five export destinations which post increases (by order of volume) are the United States, where Spain has taken the lead with a 43% year-on-year increase, followed by China (+30%), Japan (+4%), Australia (+41%) and Mexico (+8%).

    It should be noted that intra-EU sales have also increased in exports to France (+10%), Germany (+49%), the United Kingdom (+2.5%), and Belgium (+10%).

    2016-10-31_1623

    The imports of olive oil and olive pomace oil by the United States, a month off the end of the crop year, are looking to set record highs. Over the first 11 months of the crop year (October 2015 – August 2016) it has recorded a total of 306 844.1 t.

    Of these imports, 98% come from IOC member countries, of which 83% from EU countries and 15% from the other Members. Spain leads this market for the first time with a 32% increase compared to the same period the previous year, followed by Italy, Tunisia, Morocco and Greece.
    2016-10-31_1623One month before the end of the 2015/2016 crop year, imports of olive oil and olive pomace oil by China have increased by 11% compared to the same period the previous year. Graph II shows the monthly import rates of the last two campaigns.

    European countries supplied 97% of these imports, with Spain leading the market, with a 19% year-on-year increase, followed by Italy, up by 5%, Greece, Australia, Morocco, Turkey, Tunisia and Portugal. In relation to oil categories, 77% consisted of virgin olive oil
    (150910), 8% by olive oil (150990) and 15% by olive pomace oil (151000).

    Source: International Olive Council MARKET NEWSLETTER No 108 – October 2016

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    Spain has increases its extra-EU exports of olive oil and olive pomace oil by 20% in the first 11 months of 2015/16 (October 2015-August 2016), compared to the previous crop year. The top five export destinations which post increases (by order of volume) are the United States,... 
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  • China International Edible Oil and Olive Oil Exhibition 2017

    11th China(Guangzhou) International Edible Oil and OliveOil Exhibition 2017, the professional and authoritative Edible Oil & Olive Oil expo in China, is to be staged during June 16-18th ,2017 at China Import and Export Fair Pazhou Complex, Guangzhou, China.(No,382,Yue Jiang Middle Road, Guangzhou),Attached please find IOE E-brochure for your reference.

    The show is organized by Guangzhou Yifan Exhibition Service Co., Ltd, 11th China(Guangzhou) International Edible Oil and OliveOil Exhibition 2017 (IOE2017) provides the toppest trade show platform and focuses on assisting oversea companies to find the distributors and agents to expand the Edible Oil market in China.

    One of the IOE organizers, Chinese Cereals and Oils Association Oil and Fat Processing Sub-Association (CCOA) is an affiliated institution of State Administration of Grain (SAG). CCOA has more than 140 group members, which is the national authority academic organization for edible oil industry in China. CCOA take “Service develope the association” for the purpose, help enterprise utilize new technology and advanced management mode, promote industry international communication, and promote the healthy development of industry.

    From 2014, The International Olive Oil Council support the exhibition as a guilder to held conference and activities to standardize the China olive oil market with IOE organization, our aim is to provide the most professional platform for the oversea olive oil manufacturers and exporters, and set up the international standard of high quality olive oils in China market.

    2016 Review
    25,000+ sqm exhibition space
    650+ exhibitors from 38 countries and regions
    83,480+ professional visitors

    2017 Preview
    30,000+ sqm exhibition space
    850+ exhibitors
    98,000+ visitors

    ‖Exhibition Products‖

    1. Edible Oil: peanut oil, soybean oil, rapeseed oil, corn oil, palm oil, coconut oil, blend, sunflower seed oil, etc

    2. Special oil: olive oil, camellia oil, corn wheat germ oil, wheat oil, amaranth grass embryo oil, garlic oil, coconut oil, grape seed oil, wild camellia oil, rape oil, camelina blue oil, rice bran oil, Perilla oils, Safflower oil, Pumpkin seed oil, Selenium oil, Seabuckthorn oil, ShanCangZi nucleoli oil, nucleoliwalnut oil, and almond oil, etc

    3. Edible Oil and production packing equipment: Filter, dryer, centrifuge, vibration, crusher, stone-broken machine, removing stone machine, evapo-separated, Deceleration machine, condenser, stranding cage, stranding- wring cage, flat- wring cage, hoister, canning equipment and bottle blowing machines, printing machines, labeling machines and packing assembly lines, etc..

    4. Oil new achievements: new product and oil refinery recycling

    For enquiries, please contact:

    IOE Committee-Guangzhou Yifan Exhibition Service Co.Ltd
    Yuki Lee
    Email: Ioechina@yeah.net
    Tel: +86 (20) 6108 9351
    Skype:ife-yuki.lee
    http://www.ioechina.org/
    Download IOE 2017-Invitation Letter

    【是工作也是你的生活】小改变,爱上办公室的5种方法

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    11th China(Guangzhou) International Edible Oil and OliveOil Exhibition 2017, the professional and authoritative Edible Oil & Olive Oil expo in China, is to be staged during June 16-18th ,2017 at China Import and Export Fair Pazhou Complex, Guangzhou, China.(No,382,Yue Jiang... 
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  • 'Raj Olive Oil' - India's first indigenous olive oil brand

    After eight years of harnessing olive saplings brought from Israel, Rajasthan is all set to launch next month its own brand olive oil, which it claims, will be the country’s first indigenously-produced brand.

    “The state will be launching its olive oil under the brand ‘Raj Olive Oil’ at the Global Rajasthan Agri-tech Meet (GRAM),” state Agriculture Minister Prabhu Lal Saini said.

    After the product’s launch, the state will work on avenues to market it and seek cooperation from experts to increase its production.

    According to agriculture officials, the state till date has auctioned more than nine tonnes of olive oil and plans to market 4,500 litres under ‘Raj Olive’ at GRAM through Rajasthan Olive Cultivation Limited (ROCL)- a venture of the state government, India-based Finolex Plasson Industries, and Indolive Industries of Israel.

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    After eight years of harnessing olive saplings brought from Israel, Rajasthan is all set to launch next month its own brand olive oil, which it claims, will be the country’s first indigenously-produced brand. “The state will be launching its olive oil under the brand... 
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  • Croatian Olive oil from Šolta among EU protected products

    The newest addition on the list of EU protected Croatian products is olive oil from Šolta, added into the registry on 21 October, 2016.

    Already on Croatia’s list of indigenous goods, protected designations of origin and protected geographical indications are prosciutto from Krk, extra virgin olive oil from Cres, mandarins from Neretva, sour cabbage / sauerkraut from Ogulin, kulen from Baranja, potatoes from Lika, prosciutto from Istria, prosciutto from Drniš, Dalmatian prosciutto, soparnik, zeljanik or uljenjak from Poljica, turkey from Zagora, and the recently added olive oil from Korčula and lamb from Pag. Lucky for us, we can now add another: olive oil from the island of Šolta.

    Šolta is in the Official Journal of the European Union as of 21 October 2016, with “Šoltanska olive oil” being registered under protected designations of origin and protected geographical indications, reports Slobodna Dalmacija.

    “Šoltanska olive oil” is oil produced from the fruits of indigenous varieties of Levantinka olives and forms. The Levantinka variety must be represented by at least 50% of shares, and the share of Levantinka and Oblica varieties together must make up at least 95% of the olive oil.

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    The newest addition on the list of EU protected Croatian products is olive oil from Šolta, added into the registry on 21 October, 2016. Already on Croatia’s list of indigenous goods, protected designations of origin and protected geographical indications are prosciutto from... 
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  • New Zealand’s Extra Virgin Olive Oil Awards

    Winners in New Zealand’s most prestigious competition for olive oil were announced last night at a formal dinner held at Parliament in Wellington and hosted by MP Paul Foster-Bell.

    Robinsons Bay Olives from Akaroa took out the 2016 Best in Show as well as Best in Class in the Commercial Medium Blends Class at the New Zealand Extra Virgin Olive Awards, run by Olives New Zealand, the national organisation for olive oil growers.

    The Old N’Olive Grove Partnership from Wairarapa won the Best in Boutique Category for growers who produce less than 250 litres of certified extra virgin olive oil, as well as Best in Class in the Boutique Intense Single Varietal Class with their Rockbottom Grove Picual.

    Best Flavoured Oil was won By Juno Olives, for the second year running, this year with their Juno Blood Orange Olive Oil.

    Medals were spread across New Zealand’s growing regions with 55 going to Wairarapa, 16 to Kapiti, 12 to Canterbury, 11 to Hawke’s Bay, 9 to Nelson, 8 each to Auckland and Northland, 4 each to Waiheke Island and Bay of Plenty and 1 to Central Otago. This equated to 17 Gold Medals, 62 Silver Medals and 49 Bronze Medals, a total of 128 medals.

    The judging panel of six trained and experienced international and New Zealand olive oil tasters praised both of the top winning oils. They said “Robinsons Bay RB2 is a delightfully fruity oil, well balanced on the nose and palate. A highly complex yet harmonious oil. Rockbottom Grove Picual was also fresh and fruity and well balanced. ”

    Robinsons Bay Olives is owned by Chris and Annette Moore. It is a medium sized grove of approximately 1,000 trees established in 1994. This is the 4th occasion in 5 years that Robinsons Bay has won the supreme award, an outstanding result. They have been consistent medal winners at other previous Awards.

    The Head Judge, Reni Hildenbrand from South Africa commented on the quality of the oils entered in New Zealand’s top olive oil awards. She said “I have been involved in the assessment of olive oils at international competitions this year, as well as the national competition in South Africa. The oils entered in the New Zealand Extra Virgin Olive Oil Awards are some of the best Extra Virgin Olive Oils I have tasted this season.”

    As a condition of entry all entrants must have been formally assessed as Extra Virgin Olive Oil and carry the OliveMark. Consumers can thus be assured that New Zealand olive oil displaying the red OliveMark has met the strict standards for Olives New Zealand Certification; it is certified as extra virgin, is packaged and labelled appropriately and an authentic New Zealand product. A further mark of excellence is a medal from the Olives New Zealand Awards.

    For a full list of results see http://www.olivesnz.org.nz/awards/
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    Winners in New Zealand’s most prestigious competition for olive oil were announced last night at a formal dinner held at Parliament in Wellington and hosted by MP Paul Foster-Bell. Robinsons Bay Olives from Akaroa took out the 2016 Best in Show as well as Best in Class in the... 
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  • Doctors say common ingredient can make a big difference in the toilet

    Health experts say they believe a common pantry item could be answer for anyone who struggles to have a bowel movement every day.

    It turns out a tablespoon of olive oil could be all that is needed to get things moving again and create a healthy bowel routine.

    While the benefits of olive oil have been hailed for years, its help in this area was largely unknown.

    Due the processed foods in our diets these days, many people say the find it difficult to go to the toilet regularly.

    This can be especially dangerous as we age. There have been links between between constipation and colon cancer in the past with doctors saying blocked bowels can lead to all sorts of other heath issues, too.

    So how can olive oil help? Doctors say a tablespoon every morning on an empty stomach will get things moving again and help regulate your bowels.

    They warn against taking anymore than this as it can lead to diarrhea, but say it is a good option for anyone needing a little push in this area.

    If you’re not keen on downing straight olive oil, experts recommend increasing your water intake and upping the fibre in your diet through fruits and vegetables.

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    Health experts say they believe a common pantry item could be answer for anyone who struggles to have a bowel movement every day. It turns out a tablespoon of olive oil could be all that is needed to get things moving again and create a healthy bowel routine. While the benefits... 
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  • Italian Olive Oil Union Anticipates Poor 2016 Harvest

    Forecasts for Italian olive oil production this year are pessimistic, according to Unaprol-Consorzio Olivicolo Italiano, the National Union of Olive Oil Producers, which represents the sector.

    According to the group, the 2016 harvest is going to decrease by 37% (298,000 tonnes), if compared with last year.

    The southern part of the country, a traditional producer of olive oil, will suffer more than the North. In Apulia, a decrease of 40% is estimated, because many olive trees are being damaged by bacterium Xylella fastidiosa.

    A worse harvest is predicted in Sicily (-42%) and Campania (-49%), however Veneto will grow 30% more than 2015.

    Italy is the second biggest producer of olive oil in the world, after Spain.

    European Supermarket Magazine

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    Forecasts for Italian olive oil production this year are pessimistic, according to Unaprol-Consorzio Olivicolo Italiano, the National Union of Olive Oil Producers, which represents the sector. According to the group, the 2016 harvest is going to decrease by 37% (298,000 tonnes),... 
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  • Greek chef wins world first prize for olive oil recipes

    A Greek chef has been awarded the first prize for 2017 by the world renowned Italian guide for olive oil “FLOS OLEI”.

    The Greek restaurant of “Kapsaliana Village Hotel”, where winner Vasilis Leonidou is head chef, also won the award for best restaurant by “FLOS OLEI”.

    The guide, which presents the top producers from over 40 countries worldwide, recognised Leonidou’s contribution to the promotion of the “culture” of extra virgin olive oil. Owner of “Kapsaliana Village Hotel” Myron Toupogiannis stated the award was a special accolade for the hotel and the chef as it recognises their efforts in promoting the olive “culture” throughout the world.

    Leonidou said he used different olive oil for each recipe he created. “We use 45 types of olive oils of the highest quality”, Leonidou said.

    The award ceremony is scheduled to take place in Rome in December.

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    A Greek chef has been awarded the first prize for 2017 by the world renowned Italian guide for olive oil “FLOS OLEI”. The Greek restaurant of “Kapsaliana Village Hotel”, where winner Vasilis Leonidou is head chef, also won the award for best restaurant by “FLOS OLEI”. The... 
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  • The shift to mechanization has spurred growth in California olive oil production

    The amount of land devoted to olives grown for oil will increase by about 3,500 acres a year through 2020, according to estimates from the California Olive Oil Council.

    The shift to mechanization has spurred major growth in California olive oil production, but the trend has been slow to take root in the table olive sector, which continues to struggle with declining acreage.

    Super-high-density olive varieties, which allow the fruit to be harvested by machine, now produce most of the state’s olive oil and make up the vast majority of new plantings.

    Not only have those plantings reduced labor costs, but growers also have the ability to produce very high-quality olive oil on a large scale, said Gregg Kelley, president and CEO of Chico-based California Olive Ranch, the nation’s largest olive oil producer.

    “That’s what has enabled us to compete,” he said. “Without mechanical harvesting, we just don’t have a significant industry in California.”

    The company, which started harvest this week, produces between two-thirds and three-quarters of the nation’s olive oil, nearly all of which comes from California. Still, foreign oils continue to dominate U.S. grocery store shelves, with California olive oil accounting for just 5.8 percent of what U.S. consumers buy, according to the California Olive Oil Council.

    That may not sound like much, but the number is significant, said the council’s Executive Director Patricia Darragh, noting that the U.S. is now the second-largest market for olive oil consumption behind the European Union. Just a few years ago, California’s share of that market was a mere 1 percent.

    “California has made remarkable inroads into this market,” she said.

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    The amount of land devoted to olives grown for oil will increase by about 3,500 acres a year through 2020, according to estimates from the California Olive Oil Council. The shift to mechanization has spurred major growth in California olive oil production, but the trend has been... 
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  • Weekly movements in prices paid to producers for extra virgin olive oil

    Graph 1 tracks the weekly movements in prices paid to producers for extra virgin olive oil in the top three European producing countries and Tunisia, while Graph 3 shows the weekly changes in producer prices for refined olive oil in the main three EU producers. The monthly price movements for these twogrades of oil are tracked in Graphs 2 and 4.

    Extra virgin olive oil: Producer prices in Spain rose slightly in the last few weeks to reach €3.18/kg in the last week of September, which is a 21% year-on-year decrease. If we compare this price with the minimum price of the third week of May 2014 (€1.96/kg) it presents a 62% increase and a 25% decrease in comparison with the maximum (€4.23/kg) (Graph 1).
    gr1Italy – Producer prices in Italy started to climb in mid-August, to reach €3.92/kg at the end of September 2016, which is a 26% year-on-year decrease. Graph 2 shows how the monthly prices of extra virgin olive oil behaved in recent crop years.

    Greece – Prices in Greece have remained stable since mid-August, coming in at €2.95/kg at the end of September 2016, which was a 12% year-on-year decrease.

    Tunisia – The prices in Tunisia fell in August 2016 before rising in the first three weeks of September, letting off somewhat in the second to last week to settle at €3.23/kg at the end of September 2016, which is a 13% decrease compared to the previous year.

    gr2gr3
    gr4Refined olive oil: The prices of refined olive oil in Spain and Italy follow the same trend as the price of extra virgin olive oil. In Spain, following a sharp drop, there was a slight upturn in the third week of January 2016. This levelled off but after the first week in July prices began to rise again, slowing down   in the last week, to settle at €3.03/kg at the end of September.

    This is a 15% decrease compared with the same period the previous year. Prices in Italy followed the same trend as in Spain and the prices at the end of September 2016 settled at €3.13/kg, which was a 20% year-on-year decrease. No price data are available for this product category in Greece.

    At the end of September 2016, the price of refined olive oil (€3.03/kg) and extra virgin olive oil (€3.18/kg) differed by €0.15/kg in Spain. In Italy, the difference in price between the two categories is wider than in Spain at €0.79/kg (Graph 3).

    Source: International Olive Council MARKET NEWSLETTER No 108 – September 2016

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    Graph 1 tracks the weekly movements in prices paid to producers for extra virgin olive oil in the top three European producing countries and Tunisia, while Graph 3 shows the weekly changes in producer prices for refined olive oil in the main three EU producers. The monthly price... 
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  • Olive oil performance in 2015/16 and olive oil and table olive estimates for 2016/17

    The meeting of the IOC Statistics Working Group was held on 3 October. The figures reported here for 2015/16 take into account the data provided by Members but are as yet provisional since the crop year has just ended. The resultant data indicates a tonnage of 3152000t for world production (28% or 694 000 t more than in 2014/15), 2963500t for consumption (+4%), and 802000t and 791000t respectively for imports and exports.

    IOC member countries produce a total of 2957000t, which represents 94% of the world total for this crop year, while EU countries as a whole accounted for 2315500t (+61%), lead by Spain with 1397900t (+66%), followed by Italy 470000t (+112%), Greece with 320000t (+7%) and Portugal with 109 000 t (+79%). Note should be taken of the increase in production in Portugal, set to achieve its highest production figures in the last 25 years.

    In the other IOC member countries, production decreased overall by 23%, with a total of 642 500 t. Turkey is in the lead with 143000t (- 11%), followed by Tunisia with 140000t (-59%), Morocco with 130 000 t (+8%), and Algeria with 83500t (+20%). The output of the rest of the IOC membership adds up to 146000t.

    Consumption in the IOC member countries totalled 2159000t, which is an 8% increase in comparison with 2014/2015, while in non-member countries it was of approximately 804000t, decreasing by 5% season-on-season.

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    The meeting of the IOC Statistics Working Group was held on 3 October. The figures reported here for 2015/16 take into account the data provided by Members but are as yet provisional since the crop year has just ended. The resultant data indicates a tonnage of 3152000t for world... 
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  • World Trade in Olive Oil and Table Olives - 2015/16 Crop Year

    1. OLIVE OIL
    Imports of olive oil and olive pomace oil through the first ten months of 2015/16 (October 2015 –July 2016) in the eight markets that appear in the table below show an increase of 10% in Australia, 11% in China, 2 % in the United States and 1% in Canada, compared with the same period the previous year.
    2016-10-07_iocConversely, imports are lower in Brazil (-31%), Japan (-9%) and Russia (-1%).
    Data for the EU in the first nine months of this crop year (October 2015 – June 2016) indicate that intra-EU acquisitions decreased by 8% and extra-EU imports decreased by 51% year-on-year.

    2. WORLD TRADE IN TABLE OLIVES – 2015/16 CROP YEAR
    Imports in table olives in the first ten months of the 2015/16 crop year (October 2015 – July 2016) in the six markets that appear in the table below presented an increase of 4% in Australia and 3% in Canada compared with the same period the previous year. However, imports decreased by 9% in Brazil, by 4% in the United States and by 3% in Russia.

    2016-10-07_ioc_2EU data for the first nine months of 2015/16 (October 2015 – June 2016) present a 2% year-on year increase in intra-EU acquisitions and of 3% in extra-EU acquisitions.

    Source: International Olive Council MARKET NEWSLETTER No 108 – September 2016

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    1. OLIVE OIL Imports of olive oil and olive pomace oil through the first ten months of 2015/16 (October 2015 –July 2016) in the eight markets that appear in the table below show an increase of 10% in Australia, 11% in China, 2 % in the United States and 1% in Canada, compared... 
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  • Italian olive grove stands in way of European energy security

    MELENDUGNO, Italy In the name of European energy security, a private guard wearing a navy blue uniform, aviator sunglasses and a baseball cap walks around a grove of olive trees in southern Italy.

    The 231 trees, surrounded by dry-stone walls on a dusty plain near the Adriatic coast, stand in the way of a $45 billion pipeline designed to bring gas from central Asia and help wean the European Union off its dependence on Russian energy.

    Local authorities want the pipeline re-routed away from the prized grove, which includes trees thought to be more than 400 years old, but developers have Rome’s approval to proceed, on condition they are transplanted while pipes are laid and buried.

    Wary of protests, the pipeline consortium, which includes Britain’s BP (BP.L), Azeri state energy company SOCAR and Italian gas company Snam (SRG.MI), has hired 24-hour security.

    In reality, work on the Italian side of the Trans Adriatic Pipeline (TAP) cannot proceed without local consent, threatening to delay a project that is meant within four years to carry the equivalent of 10 percent of Europe’s Russian energy imports.

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    MELENDUGNO, Italy In the name of European energy security, a private guard wearing a navy blue uniform, aviator sunglasses and a baseball cap walks around a grove of olive trees in southern Italy. The 231 trees, surrounded by dry-stone walls on a dusty plain near the Adriatic... 
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  • Italian Olive Oil Production Down by 38%

    Italian olive oil production will drop by 38% in the season 2016/2017, to just 298 million kg, close to the historic low, according to Italian farrmers organization Coldiretti, based on ISMEA/Unaprol data.

    As the second largest olive oil producer, Italy has more than 250 million olive trees, on over one million hectares of land cultivated.

    It also has the greatest number of extra virgin olive oils with denomination (44) in Europe and the widest heritage of olive tree varieties in the world (395).

    Olive oil production is also expected to fall in Greece (-20% to 240 million kg) and Tunisia (-21% to 110 million kg).

    On a positive note, production levels will be on the same level with last year for market leader Spain (1.4 billion kg) and Turkey (+33% to 190 million kg).

    Overall, global olive oil production is expected to drop by 9%, to 2.785 billion kg, with consequent effects on prices.

    source:European Supermarket Magazine

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    Italian olive oil production will drop by 38% in the season 2016/2017, to just 298 million kg, close to the historic low, according to Italian farrmers organization Coldiretti, based on ISMEA/Unaprol data. As the second largest olive oil producer, Italy has more than 250 million... 
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  • OOCC Approves Service Mark

    As the Olive Oil Commission of California begins its third olive oil season, this program which exists to ensure that California olive oil is trusted and valued, is making some changes that will allow more producers to become part of the program and be recognized as members of this important new organization.

    Voluntary Program Offered for Smaller Producers

    Under the Commission law which established the OOCC, olive oil handlers who produce 5,000 gallons or more per year are required to participate in the OOCC’s sampling and testing program. Producers with less than 5,000 gallons are technically exempt from the mandatory requirements of the OOCC. At a meeting of the OOCC in early September, the Board voted to allow handlers with less than 5,000 gallons to participate in the OOCC program if they wish.

    The ultimate goal of the OOCC is to give consumers confidence in California olive oil by verifying the grade of oils produced through a government sampling program. In recent months, the OOCC has heard from smaller producers who want the same thing. In response, the OOCC wanted to find a way to allow any producer – no matter what size — to participate in this government sampling program.

    Currently, members of the OOCC pay an assessment of 14 cents per gallon which covers the government sampling and testing program. As an interim step, the Board voted to charge a fee not to exceed $700 for exempt handlers who voluntarily want to have their oils sampled by the government and tested for the eight quality parameters, plus additional tests for purity as required under the OOCC.

    It should be noted that all producers with 5,000 gallons or more are required to test all lots of oils themselves, using a certified laboratory. Smaller producers are also required to do their own testing. And although they are not required to test their own oils for all eight quality parameters, their oils must meet all quality standards of the OOCC.

    A working group has been formed to develop a fee structure going forward and a system that will make it more economical for smaller producers to participate. The OOCC believes the more producers who are involved in its program the better, because consistent, measurable quality in California olive oil benefits everyone.

    Beginning with the 2016/17 harvest season, the OOCC will allow producers to utilize a service mark on packaging or in marketing materials indicating their involvement in this mandatory program. Many producers had been asking for a way to communicate with their customers about their involvement in this new program which seeks to assure consumers about the quality of California olive oil. The Board agreed to allow producers to use a new mark developed for this purpose. The mark (shown above) indicates the producer is a member of the OOCC and therefore subject to its provisions.

    Producers interested in using the mark, but complete a Service Mark Agreement which verifies they are an OOCC member-in-good-standing. Once this agreement is approved, the OOCC can provide artwork files of the service mark for use on bottles, labels, websites and other marketing materials. Along with the service mark, the following approved language can be included on packaging:

    The producer of this product is subject to the mandatory California Department of Food & Agriculture standard for olive oil.

    The OOCC views this as a positive step forward in its efforts to communicate about the benefits of the OOCC program. Producers interested in using the service mark can download the agreement here.

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    As the Olive Oil Commission of California begins its third olive oil season, this program which exists to ensure that California olive oil is trusted and valued, is making some changes that will allow more producers to become part of the program and be recognized as members of... 
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