Daily Archives: April 21, 2015

  • Gold Award from NYIOOC 2015 for Greek EVOO “Charisma” by Vassilakis Estate

    Greek extra virgin olive oil “Charisma” between the best olive oils in the World for 2015. The brand produced by company Vassilakis Emm. A.E. – Vassilakis Estate.

    The Extra Virgin Olive Oil from the Vassilakis Estate production originates solely from the Mirabello Region, Crete. It is one particular type of olive called Koroneiki and is produced with only one particular method – cold pressed.

    Its excellent taste, its colour, its aroma and its overall measureable quality have made it famous to consumers and to olive oil connoisseurs.

    Today olive oil under brand “Charisma” is exported to over 18 countries worldwide.

    The latest distinction of the Vassilakis Estate comes from New York, where Charisma took part in the annual competition New York International Olive Oil Competition 2014 – 2015 (http://www.bestoliveoils.com), in a particularly competitive environment of 671 different brands, from 25 olive oil producing countries which were judged by an International Committee of 15 accredited olive oil tasters.

    The results of this competition were announced on 15 April 2015 by Curtis Cord, president of the NYIOOC.

    The Extra Virgin Olive Oil Charisma of the company Vassilakis Emm. A.E. – Vassilakis Estate, at the Mirabello of Crete won the Gold Award of Quality in the category “Medium Intense Koroneiki”.
    It is worth mentioning that in March 2015 the Vassilakis Estate was awarded the Gold Award at the “Tourism Awards 2015” for “Friendly Olive TourTM”, its tour guide services and hospitality that it offers at its facilities.




    NYIOOC gold awardCharisma By Vassilakis Emm. S.A.- VASSILAKIS ESTATE / Greece
    Nature of Crete and 150 years of olive-growing expertise are combined to produce consistently superior extra virgin olive oils. View Website

    VN:F [1.9.22_1171]
    Rating: 4.1/10 (26 votes cast)
    VN:F [1.9.22_1171]
    Rating: +6 (from 10 votes)
    Greek extra virgin olive oil “Charisma” between the best olive oils in the World for 2015. The brand produced by company Vassilakis Emm. A.E. – Vassilakis Estate. The Extra Virgin Olive Oil from the Vassilakis Estate production originates solely from the Mirabello Region,... 
    Read More →
  • Tunisia looks to tap into its history and push its olive oil front and center

    During the olive harvesting season in Tunisia, laborers — mostly women — climb up on ladders and get to work. Using a small rake, they sweep every branch of the tree, making the olives fall on a net below them.

    It takes five of them about half an hour to strip a tree bare. It’s hard work. But in Tunisia, it’s also a ritual and a celebration. Workers chat and laugh until a man breaks into a song. Women follow with ululation as if an impromptu back-up choir.

    Three Italian clients visiting the grove as part of a business trip on that November day looked at the harvesters, amused and envious.

    For Europeans, the scene is a throwback to the days when people, not machines, harvested olives. In Italy, Greece and Spain, the three heavyweights of the olive oil industry, olive harvesting is a highly mechanical process that involves tractors shaking entire trees — or, in a less drastic fashion, uses automatic rakes, the harvesting method of choice for higher-quality brands.

    Besides nostalgia, though, there was another reason for the Italians’ envy this year.

    “It’s so full of olives here!” one of them exclaimed. So full, the Tunisian supervisor quipped, that some branches were collapsing under their own weight. Meanwhile, across the Mediterranean, there was barely any harvest at all. Poor weather and insects ruined Italy’s crop, allowing Tunisia for the first time to overtake Italy in total olive oil production.

    Usually ranking fourth in olive oil production after Europe’s three giants, Tunisia came in second, after Spain, in olive oil production this year with a 280,000-ton output. Even in an industry where production varies widely from one season to the next — Tunisia’s yields in 2014 amounted to a mere 70,000 tons — the industry figures mark a record season for the tiny North African country.
    For Tunisians in the olive oil business, it’s kind of a “Render unto Caesar what belongs to Caesar” moment.

    “We started before the Italians,” Chiheb Slama pointed out. Slama, the general manager of Slama Huiles, one of Tunisia’s leading olive oil companies, took over the business his grandfather started in 1930. Here though, Slama referred to something that took place a few thousand years before that, when olive trees were brought to North Africa from the Middle East by the Phoenicians.

    VN:F [1.9.22_1171]
    Rating: 3.7/10 (18 votes cast)
    VN:F [1.9.22_1171]
    Rating: +2 (from 6 votes)
    During the olive harvesting season in Tunisia, laborers — mostly women — climb up on ladders and get to work. Using a small rake, they sweep every branch of the tree, making the olives fall on a net below them. It takes five of them about half an hour to strip a tree bare.... 
    Read More →