- Serves 4-6 STEAK INGREDIENTS: 800g rump or sirloin steak 60ml Extra Virgin Olive Olive 60ml orange juice 5ml grated lime rind 45ml lime juice 30ml honey 10ml chopped garlic 5ml ground cumin 60ml chopped coriander 60ml chopped basil 5ml salt ground black pepper extra olive oil...
800g rump or sirloin steak
60ml Extra Virgin Olive Olive
60ml orange juice
5ml grated lime rind
45ml lime juice
10ml chopped garlic
5ml ground cumin
60ml chopped coriander
60ml chopped basil
ground black pepper extra olive oil for cooking
Put the steak into a flat container. Combine the remaining ingredients and mix well. Spoon 60-80ml of the marinade over the steak, making sure it is well coated.
Refrigerate for a few hours. Remove the meat from the marinade, brush it with a little olive oil and cook on a braai or in a griddle pan.
Baste with some of the marinade it has been in until cooked to the desired doneness. Serve sliced and drizzled with the reserved marinade mixture.
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- “There is no real border between Israel and Palestine,” says Muhammad Hamudi, an olive farmer and olive oil producer from Asira al-Shamaliya, near Nablus in the West Bank. He has been working with the ongoing USAID-funded project Olive Oil Without Borders (OOWB) since its...
“There is no real border between Israel and Palestine,” says Muhammad Hamudi, an olive farmer and olive oil producer from Asira al-Shamaliya, near Nablus in the West Bank. He has been working with the ongoing USAID-funded project Olive Oil Without Borders (OOWB) since its inception in 2011. Hamudi is in his mid-50s, with smiling eyes and palms so big an olive looks miniscule in them. “Today the border is here, tomorrow it will be there. The olive oil market has no borders as well. The bridge to the global market is the same bridge for everyone.”
OOWB is a collaborative economic initiative among 34 olive oil farming communities in Israel and the West Bank. It is spearheaded by the Near East Foundation (NEF), a 100-year old nongovernmental organization working on economic development among poverty-stricken communities throughout Africa and the Mideast. The initiative is funded by USAID, which provides financial and operative assistance to foreign nations and regions in need. The program has been successful enough that USAID has just granted OOWB its second $1.2 million round of funding, expected to serve some 2,000 Palestinians and Israelis working in the olive oil business over the course of three years.
Hamudi is one of the project’s success stories, points out Salah Abu-Eisheh, NEF country director for the Palestinian Authority. “During the three-year run he has tripled his production, improved significantly the quality and purity of his olive oil, and increased his income.” Hamudi smiles when he hears Abu-Eisheh say this. “NEF helped me achieve a sustained level of productivity,” Hamudi says. “No more bad years and good years; now I am in control of the yield.”
This success is due in large part to direct grants farmers like Hamudi received for purchasing modern equipment, renovating facilities (such as mills), and planting new varieties of olive trees. The rest of the USAID funding goes to conducting seminars and hands-on workshops led by industry consultants, from agriculture and olive oil production to business management and marketing.
Yet Palestinian farmers are only half of the OOWB equation: Israeli farmers and producers provide the necessary cross-border collaboration for this innovative and seemingly conflict-free program.
When I ask Hamudi about his experience collaborating with his Israeli-Jewish counterparts, his answer is pragmatic. “I see it as an exchange. We have things to teach, and they have things to teach. They use modern techniques, we have experience and knowledge. The benefits are for both sides. We have no other choice.”
But for a region mired in political conflict, collaborating is a choice—and quite an unusual one. Ayala Noy, a 40 year-old farmer and producer from Moshav Zippori, a farm community 20 minutes north of Nazareth on the Israeli side, approaches the project from a different perspective: “It was a very important and empowering experience. Sitting down with a Palestinian farmer who tells me, with tears in his eyes, that his orchard was burned to the ground the previous night by Israeli settlers was very emotional for me. ‘How do you sleep at night?’ he asked me. I told him not very well. That was the biggest challenge for me—being a representative of Israel, dealing with the hard feelings they have toward us.”
Though one of OOWB’s stated goals is to “leverage economic cooperation to promote peace and reconciliation,” according to NEF President Charlie Benjamin, the organization approaches its work from “a completely depoliticized perspective.” The focus is on “building economic relationships. We don’t touch the broader issues.” At the same time, Benjamin does acknowledge the growing trust, communication, and interaction outside the program.
Noy agrees that the project has strengthened more than economic ties. “We brought Palestinians to our house, we showed them our mill, and we try to keep in touch by phone,” she says. “I think it gave them a chance to see ‘other’ Israelis. Many of them told me that was their first time to meet an Israeli who is not a soldier, or a settler.”
Similar sentiment is echoed from the other side of the fence. Sumaya Sawalmeh, a 40-year-old farmer from the same village as Hamudi, says, “It was important for me to take part in the project. I came into Israel [and] for the first time in my life…left with positive feelings.”
Adel Yaseen, an elderly farmer with a thundering voice from the nearby village of Jnaid, agrees. “I made friends from Israel. The project helped us to build relationships and brought us closer.”
Olives, and in particular olive oil, have always been among the most vital sectors of the local economy in the Middle East. Similar to grape vineyards in Napa, or rice fields in Asia, the West Bank is covered with olive orchards. The same is true for the Galilee region of Israel. In these regions olives are more than a means of livelihood; they are a way of living. Entire families and villages live off the yearly cycle of the olive trees. In Palestine, 100,000 families participate in the industry, which accounts for more than 10 percent of the state’s GDP.
As the olive oil industry is so vital to the region, NEF decided to engage with the sector and initiate this historic collaboration with Israel after recognizing a production surplus on the Palestinian side and a production deficit on the Israeli side. Meaning, the Palestinians had been producing more olive oil than they could sell, while the Israeli market suffered from a shortage of local oil. The solution seemed at once simple, yet, given the politics of the region, immensely complex.
The first major roadblock was the trade ban between Israel and the Palestinian Authority, which has been in place since 2003, the middle of the second intifada. As negotiations between the respective governments took place, NEF communicated with both parties and attempted to illuminate the ban’s economic effects. In the beginning of 2013, the ban was finally lifted, allowing OOWB to rise to its full potential.
“This is exactly what should be going on in the region right now—everyone coming together,” Dave Harden, USAID mission director in the Palestinian Authority, tells me at an OOWB gathering of Israeli and Palestinian olive farmers at an orchard outside Nazareth. “They are building stuff together, they’re producing higher quality products, and they’re selling them. What more can you ask for?”
Just before leaving the orchard for the mill, Abu Naim, the host farmer, leads me by hand to one of the largest trees in the orchard. “You see this tree, it is about 3,000 years old. It still gives fruits every year.” I look at the tree, its massively wide trunk, its sprawling top. It looks healthy and full of life.
Those behind OOWB claim to be more focused on the practical realities of olive oil production than the draw of ancient agricultural tradition or the thorny task of Middle East fence mending. Yet their work is inexorably tied to and ultimately results in the project’s loftier outcomes. “We focus on building the system, this economic machine, but those dynamics have a broader impact,” NEF President Benjamin tells me. On top of the 3,600 metric tons of olive oil Palestinian farmers have exported into Israel since 2013, representing $20 million in new income, Benjamin says “70 percent of OOWB participants say they believe economic cooperation helps build additional efforts at reconciliation between the two sides.”
It’s hard not to be struck by the metaphor of the olive branch—a cliché perhaps but literally apt here.
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- www.yourgreekoliveoil.com is an initiative who started in 2014 as an inspiration of two people who wished to try a new way to promote and export a unique product such as the Greek Extra Virgin Olive Oil. John Aslanis and Christos Papailiopoulos joined forces to make this dream...
www.yourgreekoliveoil.com is an initiative who started in 2014 as an inspiration of two people who wished to try a new way to promote and export a unique product such as the Greek Extra Virgin Olive Oil.
John Aslanis and Christos Papailiopoulos joined forces to make this dream come true. A new concept was born. In December 2014 www.yourgreekoliveoil.com became a member of the family of the Orange Grove the unique initiative of the Dutch Embassy to support Greek young entrepreneurs with their business ideas.
The team decided to create a network of partners that could enable the platform to deliver something that did not exist till now. The opportunity for international retailers and wholesalers to access premium Greek Extra Virgin Olive Oil in the bottle of their preference according to their market needs and with the ability to place their logo in the product label and have their order delivered at their door with credibility and professionalism.
This was achieved by the creation of a unique network of strategic partners. The platform works with Business Quality Certification S.A. for the certification and regulation to ensure the credibility of the services and products while in the collaboration with Mediterranean Threpsi EE the platform found a reliable and innovative olive oil producer and bottling partner.
The close collaboration with Afoi Markaki added to the platform a wide variety of bottle and packaging selections which enables the users to select the bottle and packaging that matches better their market needs. This service could not be complete without the appropriate label options and this was achieved with our collaboration with one of the top label companies in Greece Cabas S.A.
Our valuable partner Design Lobby adds to our platform the unique customization service since they are a designer agency of state of the art designers that can fully customize any bottle of our collection according to our client taste and needs.
Finally we work with FedEx Express, Orbit Couriers and Orphee Beinoglou to make sure that our products will reach our customers with safety and credibility anywhere in the world!
We welcome you to our platform and we are at your disposal to deliver to you a perfect result.
“Your Greek Olive Oil” Services
This is a small and useful guide for you in order to understand how yourgreekoliveoil works and send your inquiry. Our representatives will always be in continuous contact with you from the first till the last step which is the delivery of the products to your door.
This is the first step. Here you explore the profiles of our producers, read information about their history and philosophy and access and download the product certifications. Understand the quality and learn the difference that makes Greek Extra Virgin Olive oil the best in the world.
In this step you get to choose the bottle of your preference. We have carefully selected a variety of bottles with capacity from 50ml to 5000ml to cover all needs. Select the capacity, the type of bottle, the colour. Navigate through the menu and select what best matches your market and customer needs.
Following the bottle selection you are presented with the options for the cap that matches your selected bottle. They come in different colours and with accessories such as flow systems, valves and nozzles.
As a final step you are presented with the label options that match your selection. Since we are offering a fully customizable label you can either select a sample design or ask for the label margins to design and send us your own or finally leave all this to the hands of our expert partners Design Lobby to offer you a variety of suggestions and even design a new brand for your needs. You will have to send us your logo at an off line e-mail procedure.
Submit your inquiry by sending us the quantity you wish and we will immediately inform you about the minimum order per code, the customization expenses that vary upon the quantity you order and finally inform you about the logistic options and costs.
Once the procedure is complete we will create the product and deliver it with professionalism at your door wherever you are based.
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