Daily Archives: July 18, 2014

  • I put Olive Oil on my cereal & my face

    Actor and Olive Oil Expert, Felipe Mattei, has the curious habit of adding olive oil not only to his salads, but also to desserts, cereal and even to his face! He claims that using olive oil “inside out” is not only pleasurable and healthy but also a way to look better.

    The notion of pouring olive oil over your breakfast may sound strange; however Felipe argues that olive oil is a much tastier and healthier substitute for unhealthy animal fats such as cream, butter and milk.

    Felipe says: “Large food manufacturers add artery-clogging saturated fats to its products which help lead to heart attacks. Low grade oils, such as palm oil, are also often added to foods and its production is linked to severe deforestation in the Far East.

    “Olive oil is among the healthiest of oils as it contains plenty of unsaturated fats (the good type) and when produced with care, several micro components that help prevent diseases like Arthritis, Alzheimer’s and coronary heart disease.”

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    Rating: 5.7/10 (104 votes cast)
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    Rating: +9 (from 21 votes)
    Actor and Olive Oil Expert, Felipe Mattei, has the curious habit of adding olive oil not only to his salads, but also to desserts, cereal and even to his face! He claims that using olive oil “inside out” is not only pleasurable and healthy but also a way to look better. The... 
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  • The Case of the Disappearing Greek Olive Oils

    A two-year effort to study the effectiveness of Greek EVOO marketing abroad was recently released. Dimitris Karavasilis, international marketing consultant and founder of DK Consultants presented his self-funded research at the Food for Success conference in Athens on July 1, 2014.

    The total number of Greek EVOO labelled bottles were counted by visiting the largest food fairs in Greece and abroad, made analytical searches in e-shops, and visited major retail networks and specialty stores in Greece, and the European Union.

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    Rating: 5.7/10 (86 votes cast)
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    Rating: +3 (from 19 votes)
    A two-year effort to study the effectiveness of Greek EVOO marketing abroad was recently released. Dimitris Karavasilis, international marketing consultant and founder of DK Consultants presented his self-funded research at the Food for Success conference in Athens on July 1,... 
    Read More →
  • PDO Oliva de Mallorca edits a Guide for Sensory Evaluation

    The Regulatory Council of Protected Designation of Origin (PDO) Oliva de Mallorca, Universitat de les Illes Balears (UIB) and the Balearic Ministry of Agriculture, Environment and Territory presented yesterday in Palma de Mallorca a Guide for the Sensory Analysis of PDO Oliva de Mallorca, an interesting instrument dedicated to the olive industry and for those experts and consumers who want to know more about this product.

    The presentation ceremony of this guide was attended by the President of Oli de Mallorca (representing PDO Oliva de Mallorca), Josep Oliver; the President of the Island Council of Mallorca, Maria Salom; the Minister of Agriculture, Environment and Territory, Gabriel Company; and Susana Simal, from the Research Group on Agricultural Engineering, Department of Chemistry at the UIB.

    According to the Regulatory Council of PDO Oliva de Mallorca is a product that consumers quickly identify thanks to its morphological characteristics, which “make it unmistakable and unlike the rest”.

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    Rating: 5.3/10 (71 votes cast)
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    Rating: -3 (from 19 votes)
    The Regulatory Council of Protected Designation of Origin (PDO) Oliva de Mallorca, Universitat de les Illes Balears (UIB) and the Balearic Ministry of Agriculture, Environment and Territory presented yesterday in Palma de Mallorca a Guide for the Sensory Analysis of PDO Oliva... 
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