Daily Archives: May 12, 2014

  • Bertolli runs NFC Interactive mobile marketing campaign to promote Olive Oil sales

    World’s number one olive oil brand entices shoppers with Interactive mobile marketing campaign featuring video, recipes and more.

    Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring mouthwatering recipes and bite-size videos starring Chef Fabio Viviani.

    Building on the success of their first mobile marketing campaign partnership that utilized SmartSource with NFC, News America Marketing and Thinaire are helping Bertolli once again serve rich interactive content directly to consumers in the shopping aisle.

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    Rating: 5.2/10 (11 votes cast)
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    World’s number one olive oil brand entices shoppers with Interactive mobile marketing campaign featuring video, recipes and more. Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring mouthwatering recipes and... 
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  • 5 Beauty Uses for Olive Oil

    You know that olive oil is good for your insides, but it’s also got many outer beauty applications! Check out these beauty uses for olive oil.

    Olive oil is a great moisturizer, but that’s only the start of olive oil’s beauty uses! Check out how you can use olive oil for glowing skin, healthy hair, and even to keep your makeup brushes in tip top shape. Maybe it’s time to get a little bottle of olive oil just for your medicine cabinet!

    5 Beauty Uses for Olive Oil:

    1. Wash your face. Washing your face with oil might sound insane, but it works!

    2. Clean your makeup brushes. Olive oil, castille soap, and vinegar are all you need to keep your makeup brushes free of gunk and bacteria.

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    Rating: 5.4/10 (95 votes cast)
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    You know that olive oil is good for your insides, but it’s also got many outer beauty applications! Check out these beauty uses for olive oil. Olive oil is a great moisturizer, but that’s only the start of olive oil’s beauty uses! Check out how you can use olive oil for... 
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  • Russian imports of olive oil and olive pomace oil rises

    During the 2012/13 campaign, Russian imports of olive oil and olive pomace oil rises 8%, reaching a volume of 32,517 tonnes.

    Over 83% of total imports proceed from the European Union (EU) countries.

    Spain, with 58% and 18,812.43 tonnes, is its main supplier, according to Global Trade International data, collected in the latest International Olive Council (IOC) market report.

    Spain is followed by Italy, with 24% of Russian imports of olive oil (8,039 tonnes), Greece (9% and 2977.67 tonnes), and Tunisia (with 4% and 1388.32 tonnes).

    The rest of the countries exported less than 500 t. each and between them stand Portugal, Turkey, Jordan, Chile and Australia.

    As for oil categories, 65% corresponded to virgin olive oil, 18% to olive oil and a 17% to olive pomace oil.

    According to the IOC, over the past 10 seasons and despite some ups and downs in the 2005/06 and 2008/09 campaigns, Russian imports increased an average of 7%, going from 7,728 tonnes in 2002/03 to 32,517 tonnes in 2012/13.

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    Rating: 3.9/10 (20 votes cast)
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    During the 2012/13 campaign, Russian imports of olive oil and olive pomace oil rises 8%, reaching a volume of 32,517 tonnes. Over 83% of total imports proceed from the European Union (EU) countries. Spain, with 58% and 18,812.43 tonnes, is its main supplier, according to Global... 
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