Daily Archives: April 9, 2014

  • CVC Capital Lobs €439M Bid For Spanish Olive Oil Co.

    Spanish bottled olive oil company Deoleo SA said Wednesday that British private equity firm CVC Capital Partners had submitted the highest takeover bid for Deoleo, offering €0.38 a share that values the company at €439 million ($605 million).

    Deoleo said in a regulatory filing with Spain’s securities regulator Comision Nacional del Mercado de Valores that CVC Capital’s offer was the best among several offers it received for a controlling stake in Deoleo.

    The board “decided to proceed to finalise the terms and conditions from today (Thursday) with CVC Capital Partners of the offer at a price of 0.38 euros per share,” the world’s biggest bottled olive oil group said.

    The first phase of the takeover would see a purchase of 29.99 per cent of Deoleo’s shares by the British venture capital firm.

    Spain supplies about half of the world’s olive oil and the government views Deoleo, which owns brands such as Carbonell and Hojiblanca, as a pivotal player in the export business.

    The company’s board backed CVC’s offer over a rival bid from IQ Made in Italy (IQ MIIC), a joint venture between Italian state investment fund FSI and its Qatari counterpart.

    Media reports also named US private equity firms Carlyle and Rhone Capital, and France’s PAI Partners, as among seven bidders that put in offers.

    Madrid last week said it was worried about foreign investors taking control of Deleo after four Spanish banks said they would put their combined 31.7-per cent stake on the block.

    Since then, local media have reported that shareholders, including CaixaBank, Kutxabank, Unicaja and Dcoop, would keep their holdings to ensure that the firm remains Spanish-owned.

    “The Spanish government does not want Deoleo to be broken up,” Agriculture Minister Miguel Arias Canete said, adding that the government was following developments closely.

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    Spanish bottled olive oil company Deoleo SA said Wednesday that British private equity firm CVC Capital Partners had submitted the highest takeover bid for Deoleo, offering €0.38 a share that values the company at €439 million ($605 million). Deoleo said in a regulatory filing... 
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  • NYIOOC 2014: New directions in olive oil product development and brand-building

    Attendees of the second annual New York International Olive Oil Competition conference on new directions in olive oil product development and brand-building In front of a sold-out audience.

    Speakers emphasized the power of engagement, storytelling and creating connections for olive oil producers in today’s global marketplace.

    Speakers highlights:

    Branding Outside the Bottle and Leveraging Trends
    Millman the president of design at Sterling Brands, encouraged olive oil producers to leverage their abilities to serve as connectors. She highlighted the magical way that some brands create transformative emotional experiences for their customers.

    Innovative Strategies
    Brand marketers can suggest inventive usage ideas, describe their products’ tasting notes and health benefits, or convey associations with the Mediterranean lifestyle, such as the idea of slowing down and savoring one’s food.

    Engagement Through Storytelling
    With a high-quality offering olive oil producers can utilize storytelling in their own ways to engage and communicate with their consumers via multiple channels. …“People like stories. Make it your own story, and of course you have to have a great product to back it up.”

    The 2014 NYIOOC continues Wednesday with more strategies for olive oil marketing, merchandising and distribution.

    Read full article at OliveOilTimes

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    Attendees of the second annual New York International Olive Oil Competition conference on new directions in olive oil product development and brand-building In front of a sold-out audience. Speakers emphasized the power of engagement, storytelling and creating connections for... 
    Read More →
  • Le Moulin d'Opio - Artisan Olive Oil in French Provence

    Nestled amid olive trees in the gentle foothills between Grasse and Cannes, which locals call l’arrière pays niçois, lies the Moulin d’Opio, home to olive oil of unquestionable provenance. From humble origins in 1848, a thriving enterprise has been created by seven generations of the family Michel. Early one misty morning in October, I meandered up from the coast to meet family member Laetitia Agnello, who showed me the fascinating workings of the mill – ancient and modern.

    The early wooden implements and mechanisms on display in the mill’s reception area are virtual antiques now, polished smooth with decades of wear. Pride of place is given to examples of the massive granite grinding wheels which are still used to turn the olives into paste – this method has remained largely unchanged since Roman times.

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    Nestled amid olive trees in the gentle foothills between Grasse and Cannes, which locals call l’arrière pays niçois, lies the Moulin d’Opio, home to olive oil of unquestionable provenance. From humble origins in 1848, a thriving enterprise has been created by seven generations... 
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  • Paris's downtown shop "Olive Paris" promises the freshest olive oil from around the globe

    Olive oil has become more or less a household staple due to its numerous uses and health benefits.

    When used properly, it can help put moisture back in your skin and hair, remove paint and makeup, and polish furniture.

    When ingested, it has been shown to help lower blood cholesterol, decrease blood pressure, and even help reduce inflammation.

    Thousands of different types of olive oils exist from various countries all across the globe.

    With so many potential benefits, both internal and external, it’s no wonder its popularity increases every year; currently, over two million tons are consumed a year all around the world.

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    Olive oil has become more or less a household staple due to its numerous uses and health benefits. When used properly, it can help put moisture back in your skin and hair, remove paint and makeup, and polish furniture. When ingested, it has been shown to help lower blood cholesterol,... 
    Read More →
  • The 3rd World Olive Oil Exhibition ended with an increase of 20% in the number of participating buyers

    During two intense days for the sector and thanks to the WOOE, Madrid became the capital of the world of olive oil.

    The World Olive Oil Exhibition, the biggest Spanish trade fair exclusively devoted to the olive oil sector, closed its 3rd edition with an increase of 20% in the number of participating companies, from 37 different countries. The WOOE is an event that targets a professional public, mainly international purchasers. During these two days, these buyers were able to discover, taste and do business with more than 100 participating oil mills from different areas and countries, such as Andalucía, Castilla- La Mancha, Extremadura, Galicia, Balearic Islands, Morocco, Tunisia or Turkey.

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    During two intense days for the sector and thanks to the WOOE, Madrid became the capital of the world of olive oil. The World Olive Oil Exhibition, the biggest Spanish trade fair exclusively devoted to the olive oil sector, closed its 3rd edition with an increase of 20% in the... 
    Read More →