Daily Archives: April 6, 2014

Currently, there a is tremendous competition in the International market because of the globalization of business transactions. Brands that represent products and services have become indispensable, representing, in some cases, 70% of its value. And we are not just talking about material value, we are speaking of intangible value, the most important of all.

The brand is the element that identifies and differentiates us from the competition. Therefore it must always be accompanied by the company’s personality, reputation and experience.

Marketing is currently focused on fighting for dominance through brand positioning, so it is no longer enough to obtain a mere protection, there is a need of market research, positioning, strategies and an appropriate brand design.

Speaking of the olive oil sector, this need is even more pronounced, because for many years companies have not responded to the claims that the market was demanding and very few olive oil brands have now a brand design according to their product, their market or even their philosophy.

We are therefore facing a good time to exploit brand image. Olive oil demand continues to increase in foreign countries, and that’s where most deficiencies can appear behind an apparently serious and professional brand image which can really damage the customer’s trust. It’s time to renew our image and provide a more modern, fresh and updated vision of the sector.

How to take the first step

Yoexportoaceite is nowadays a reference for anyone interested in the international export of olive oil, as noted Professor Martin Parras at the beginning of the talk.

Through this research excellence project, a multidisciplinary group composed of twenty people with remarkable experience in the field of olive oil, most of them from the University of Jaén as well as from the University of Granada (along with technical staff, olive oil companies and other partners) has succeeded in developing an electronic platform that brings together all the economic, business, legal and linguistic information a company needs so that the challenge of exporting olive oil can be confronted with greater assurance of success.

“10th International High-end Health Edible Oil & Olive Oil (Beijing) Expo 2014(short for “Global Oil ”) takes place at China International Exhibition Center(CIEC) from April 8 to April 10.

The Last exhibition attracts more than 300 companies to attend and the total space is over 10000 square meters.

More than 20 embassies and over 30000 visitors from 26 countries together witnessed this grand feast.

In the Chinese culture with a history going back 5,000 years, edible oils have played a vital role in the life of people, having a great impact on humans. However, with the rapid economic development, technological advancements, and the improvement of people’s life quality, humans are gradually becoming more strict for necessary life items such as food oils.

In order to enable consumers to understand deelpy the edible oil market, the China International Exhibition Center will host the10th International High-end Health Edible Oil and Olive Oil Expo.