Daily Archives: December 14, 2013

The aim of this Congress is the promotion of Extra Virgin Olive Oil, as integrating element of Mediterranean diet under three premises:

• EVOO and quality assurance
• EVOO and health
• Commitment to the consumer

The increase of the consumption because of the extra virgin olive oil’s quality is the key to foster the olive sector. This Congress will facilitate to the consumer, information of the extraordinary values of the olive juice, providing simple tools to learn to appreciate and enjoy it. The target is to inform on the reality of extra virgin: a natural product that gathers a large variety of flavors and aromas, together with nutritional benefits.

The Congress will provide the producer with the tools to achieve excellence in the production of extra virgin olive oil and will facilitate contact among the best olive oil producers world’s wide.

Transparency Market Research (TMR) is a market intelligence company providing global business research reports and consulting services. Their exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers.

Research Synopsis:
Olive trees, from which olive oil is extracted, are generally found in the Mediterranean countries such as Spain, Italy and Greece. This oil is commercially manufactured by grinding olives and extracting the oil from the olives it by chemical or mechanical process. Common uses of olive oil are in making soaps, pharmaceuticals, cooking and cosmetics. The different product types of olive oils are extra virgin olive oils, virgin olive oils, refined olive oils and other miscellaneous varieties, depending on the method of extraction. The increasing demand for olive oil in developing countries like India, China and Brazil is one of the primary drivers. This is owing to the strong economic growth and increasing awareness of health benefits among consumers, coupled with a greater exposure to the western lifestyle, there seems to be an upward trend in consumption of olive oil. In addition, countries like USA and Australia are developing a national standard for grading olive oil. The global standardization of olive oil is attracting more consumer demand for the product.