Daily Archives: November 4, 2013

  • November is Time for Olio Nuovo

    Olio Nuovo (new oil) is the freshest olive oil possible, ready to use straight from the press, bypassing the 30- to 90-day rest given most extra virgin olive oils. It’s wonderfully pungent, cloudy with unsettled particles, intensely green – and peppery, it only lasts a few months and its flavors start to fade very quickly. I first discovered it in Italy, but food blogger Amy Sherman says: “buy olio nuovo from a California producer, because it’s going to be much fresher, and because the ones I’ve tasted have been very high quality.”

    Olive harvest season is November, so now is the only time California olive growers can produce it. An online search for “olio nuovo california” will turn up a number of places to buy new olive oil from California growers, but we’re all about travel and bagging a bottle of this rare oil while it’s fresh is a good excuse for a day trip or weekend getaway.

    by Betsy Malloy fromgocalifornia

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    Olio Nuovo (new oil) is the freshest olive oil possible, ready to use straight from the press, bypassing the 30- to 90-day rest given most extra virgin olive oils. It’s wonderfully pungent, cloudy with unsettled particles, intensely green – and peppery, it only lasts... 
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  • Depla's Olegreca Olive Oil

    Greece Designer, Chris Trivizas, developed a two-tone packaging for an oil trading company called Depla. The name is based on the product and the country of its origin, in Latin. In the logo, the name is read as one word, but visually the two words are separated by the different weight of their fonts, in order for the two words to be clearly comprehended.

    The color refers directly to the olive tree, while the symbol is inspired by the classic millstone. Although, with the development of technology, the harvest of the fruit and the production process of olive oil have become easier, the production method remains the same over the centuries. Thus, the use of this symbol in the logo adds authenticity and lasting value to the logo.

    “The olive oil of Oleagreca was named ‘’Depla’’ after the characteristic stick, which is used to hit the branches of the olive tree during harvest. The product is produced in two categories: Depla Extra Virgin Olive Oil and Depla Organic Extra Virgin Olive Oil and is available in three different sizes (750, 500 & 250ml). The color palette of the two packages is inspired by the two shades of the olive leaf on the front and the back, respectively.”

    Designed by Chris Trivizas, Athens, Greece

    Source thedieline

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    Greece Designer, Chris Trivizas, developed a two-tone packaging for an oil trading company called Depla. The name is based on the product and the country of its origin, in Latin. In the logo, the name is read as one word, but visually the two words are separated by the different... 
    Read More →
  • International Olive Council campaign to promote olive oil and table olives begins in Brazil

    The activities scheduled as part of the IOC promotional campaign in Brazil between now and the end of 2014 were unveiled at a launch event held at Anhembi Morumbi University’s School of Culinary Arts on Wednesday 9 October. Speaking before the audience were IOC Executive Director Jean-Louis Barjol and Deputy Director Ammar Assabah who presented the activities planned in Brazil’s top cities – São Paulo, Rio de Janeiro, Belo Horizonte, Salvador and Porto Alegre – under the campaign slogan of Vai com tudo o que é bom (It goes with everything that’s good). Launched by the IOC and implemented by the agency AGR!, the campaign presents new interesting business opportunities for olive oil and table olive producing countries while offering Brazilian consumers the chance to learn more and experience the gastronomic versatility of these two products, which are becoming increasingly more popular and highly rated in this huge country.

    olive oil and table olives Brazil

    In his outline of the major features of the campaign, the Executive Director highlighted the tastings planned in major supermarkets across the country to create awareness of the quality and benefits of consuming olive oil and the events to be held during Olive Week when dishes made with olive oil will be showcased on the menu of numerous restaurants. Another campaign component will be the installation of recipe machines at points of sale. At the press of a button, customers will be able to choose a main ingredient – fish, rice, pasta, or something else – and receive a recipe using olive oil. Over the coming months, health specialists, representatives from the gourmet sector, opinion leaders, media professionals, bloggers and others will be invited to information workshops and a recipe competition will be held for culinary school students. The campaign will also feature an itinerant gourmet van which will tour major supermarkets in Río de Janeiro and São Paulo, giving live cookery demonstrations and tastings.

    teatronaturale

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    The activities scheduled as part of the IOC promotional campaign in Brazil between now and the end of 2014 were unveiled at a launch event held at Anhembi Morumbi University’s School of Culinary Arts on Wednesday 9 October. Speaking before the audience were IOC Executive Director... 
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  • How much frauds in olive oil sector in Spain?

    Inspection of frauds in the Kingdom of Spain was transferred to the Regional Governments and these are responsible for the control performed, with the Ministry of Agriculture, Food and Environment in charge of the coordination between the different services. Official Control is regulated by the Spanish Royal Decree 1945/1983 of 22 June, regulating the infractions and penalties relating to consumer protection and agro-food, which are all typified in it as well as the embodiment, from the administrative point of view, of the whole process. Obviously all the measures that are reflected in the

    Commission Regulation (EEC) No 2568/91 of 11 July 1991 on the characteristics of olive oil and olive-residue oil and on the relevant methods of analysis are applied with its all subsequent amendments in regard to certain procedures related to the organoleptic assessment of virgin olive oils, the sampling procedures if lots and analytical methods to be used by the official control laboratories. These are appointed by the Regional Governments and also there is a working group of experts in analytical methods of Oils and Fats in the Ministry of Agriculture, Food and Environment, which is used to coordinate the official laboratories in all matters concerning the technical issues.

    According to data supplied by the inspection services of the Regional Governments, in 2012 there were a total of 770 inspections of which approximately 23% were non compliant. The violations found are related in 47.5% with quality and purity, 32.7% in labelling the products, by 4% to traceability and 15.7% of others than those listed above. Those regarding quality are basically related to the organoleptic quality of virgin olive oils. Basically they consist of packing lower quality oils as extra virgin oils, but also quality lampante oils were found. Also, as noted, defects have been found in the product labelling, mainly due to the misuse of legal designations listed in the

    Commission implementing regulation (EU) No 29/2012 of 13 January 2012 on marketing standards for olive oil, primarily focused on olive oil composed of refined olive oils and virgin olive oils, since this last underlined sentence is not used by the packer on many occasions. In regard to testing procedures, official laboratories use the

    Commission regulation (EEC) No 2568/91 methods indicated by its annexes and in which they are accredited according to ISO/IEC 17025 General requirements for the competence of testing and calibration laboratories, as indicated by the Regulation (EC) No 882/2004 of the European Parlament and Council of 29 April 2004 in its Article 12.

    Basically it is considered that all these methods are sufficient for detecting the more common frauds in olive oil purity. There are other types of frauds, including the use of deodorized oils for which the current methodology seems to be insufficient.

    Teatro Naturale

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    Inspection of frauds in the Kingdom of Spain was transferred to the Regional Governments and these are responsible for the control performed, with the Ministry of Agriculture, Food and Environment in charge of the coordination between the different services. Official Control... 
    Read More →