Daily Archives: September 16, 2013

  • Oro Chile 2013 - the first Latin American extra virgin olive oil competition

    The Chilean Center of Chemical Development (CEPEDEQ) is organizing its first Latin American extra virgin olive oil competition, called Oro Chile 2013.

    The goal of the competition, organizers say, is to recognize the excellent quality of extra virgin olive oils from producers in Argentina, Brazil, Chile, Peru and Uruguay.

    The ceremony will be held at the eleventh Chilean Olive Oil Producers Meeting on October 16th in Santiago.

    source oliveoiltimes & concursoorochile

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    The Chilean Center of Chemical Development (CEPEDEQ) is organizing its first Latin American extra virgin olive oil competition, called Oro Chile 2013. The goal of the competition, organizers say, is to recognize the excellent quality of extra virgin olive oils from producers... 
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  • Olive oil cuts heart disease by 28%, says study

    Scientists have found just how good for the body olive oil is and how even consuming it in moderation can provide health benefits.

    Their research shows that just two tablespoons of olive oil can almost half your risk of dying from heart disease, while the equivalent of one tablespoon cuts the risk by around 28%.

    The results are based on the diets of nearly 41,000 adults in the European Prospective Investigation into Cancer and Nutrition, which began over 20 years ago.

    British experts have said the results showed that olive oil, a large part of the Mediterranean diet which is rich in fish, fruit and vegetables, played an even bigger part in preventing heart disease than first thought.

    Olive oil is rich in healthy monounsaturated fats and polyphenols, compounds that can dampen inflammation in the body and possibly reduce the risk of clots.

    Spanish researchers studied data on the eating habits of 40,622 men and women between 29 and 69, tracking them for 13 years to see what effect olive oil had on death rates.

    During this tie just under 2,000 of the recruits died, including 956 from cancer and 416 from heart disease.

    The data showed that heart death victims were among the lowest consumers of olive oil.

    Those who got through 29g or more a day – just over two tablespoons – were 44% less likely to die from cardiac problems.

    Source: EPIC

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    Scientists have found just how good for the body olive oil is and how even consuming it in moderation can provide health benefits. Their research shows that just two tablespoons of olive oil can almost half your risk of dying from heart disease, while the equivalent of one tablespoon... 
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  • Most popular oil in UK is extra virgin

    Olive oil consumption in the UK has been rising steadily over the last 19 years, according to the Office of National Statistics.

    The UK share of the world consumption of olive oil has risen from 1.9% to 2.9% between 1990 and 2009. The UK now consumes 28m litres of olive oil per annum, all of which is imported, and sales topped £150m a year for the first time in 2008. This is double the amount sold eight years ago and significantly more than the £90m spent on vegetable oil. Half of UK homes now use olive oil compared with just 35% in 2001.

    In recognition of this, one quarter of the total budget for the biggest promotional campaign for olive oil undertaken to date in the European Union, will be spent in the UK.

    Speaking at the launch of the campaign, Pedro Rubio, vice-president of the Interprofessional Olive Oil from Spain, said: “In collaboration with the European Commission and MARM (Spanish Ministry of the Environment and Rural and Marine Affairs), we’re committed to increasing consumption of olive oil in Europe.

    “The nutritional, health and environmental benefits of olive oil production and consumption are highlighted in this new Europe-wide campaign which sets out to enhance the consumer’s perception of olive oil as a healthy all-purpose cooking product, offering a wide range of dietary benefits and exceptional culinary attributes.”

    Although overall, the UK has seen an increase in the number of households using extra virgin olive oil, its use tends to be restricted as a fine cooking ingredient or as a condiment for salads rather than as a general purpose oil for the kitchen.

    Moreover, three key consumption trends have been identified in relation to three qualities of oil:

    Extra virgin olive oil is used primarily for dressing salads, as a dip for bread and for preparing sauces.

    Olive oil (which contains exclusively refined olive oil and virgin olive oil) and mixed oil (including those containing olive oil and other vegetable oil) are used for cooking/grilling and preparing mild sauces.

    Vegetable oil (sunflower and other seeds) is used for frying. In the UK, the most popular oil is extra virgin, but olive oil (a mixture of refined olive oil and virgin olive oil) is the type of olive oil that’s seeing most growth in sales.

    Olive oil in glass bottles is the most popular compared to plastic; containers of more than 1,000ml are produced in plastic. The size of oil containers that are most popular are those between 750 and 1,000ml, and currently consumers are tending to buy the bigger bottles/containers. Research also shows that the British public in general don’t know that Spain is an olive oil producer.

    In the UK, white label now represents 55% of the total market in volume. The consumption of olive oil has increased by 60,000 tonnes between 1990 and 2008. Sales of €136m were recorded for 2009.

    The flavour of life

    To reach consumers directly, 42 press advertisements are featuring in national magazines and newspapers in the first year of the campaign.

    The promotional campaign in the UK will feature a highly visible bus carrying the campaign’s image, which will distribute information and gifts at different sales points.

    Source: Abascal Comunicación

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    Olive oil consumption in the UK has been rising steadily over the last 19 years, according to the Office of National Statistics. The UK share of the world consumption of olive oil has risen from 1.9% to 2.9% between 1990 and 2009. The UK now consumes 28m litres of olive oil per... 
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  • Filippo Berio UK managing director, Walter Zanre, about the olive oil industry

    Shaun Weston talks to Filippo Berio UK managing director, Walter Zanre, about the olive oil industry and his hopes for the Filippo Berio brand.

    You’re relaunching Filippo Berio with new packaging. Why did you decide to do this?
    Walter Zanre: We have introduced our founder’s image to communicate our brand values to shoppers. Filippo Berio was a real person and had a passion for olive oil. His values are as true today as they were then, but we’ve been guilty of not effectively telling people about this.

    As a family owned company, it has allowed us to maintain these core values in the business, which differentiates us from other olive oil brands that have become transactional in their approach.

    Is olive oil experiencing resurgence in the UK?

    Walter Zanre: As a result of the current economic climate, we have actually seen a slight slowdown in consumption in the UK after many years of growth. However, we think that this is a temporary blip. We have seen household penetration grow from 35-55% in a decade and we are confident that new consumers will come to the category.

    It is also our mission to take inspiration from the wine market and deliver more understanding, thus more choice, to the consumer in the olive oil fixture.

    How do seasonal olive oil sales compare against one another? Is it a summer-dominant product?

    Walter Zanre: We see a very slight bulge in sales during the summer months, but in fact olive oil is consumed all year round. The biggest spike in sales we see is during the run-up to Christmas.

    The Filippo Berio brand is particularly popular in Japan. Why do you think this is?

    Walter Zanre: The family had the vision to invest in the Japanese market many years ago when olive oil consumption was in its infancy, and today are reaping the benefits of this. Of course, it’s helped us that we’ve had a very good partner in Japan.

    Are you moving into new global markets?

    Walter Zanre: Massimo Saracchi, our CEO, has a very clear strategy in developing global markets and his first year has already established new subsidiaries in Brazil Russia and Singapore (our gateway to the East).

    The new packaging will feature Filippo Berio’s face. How important do you think the marketing of brand heritage is these days?

    Walter Zanre: For us, brand heritage is the biggest differentiator between us and other brands. We have a founder, we remain a family owned company which allows us to maintain his values.

    Consumer research confirms that heritage and provenance are of huge importance to today’s increasingly sophisticated consumer.

    What are your hopes for the Filippo Berio brand over the next 12 months?

    Walter Zanre: In the UK, we want to consolidate our brand leadership and ensure that we communicate to our customers our brand values. We believe that by consistently delivering this message, it will deliver us sustainable growth in the UK. Anyone can use price promotion, but this isn’t a long-term strategy.

    Article source foodbev

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    Shaun Weston talks to Filippo Berio UK managing director, Walter Zanre, about the olive oil industry and his hopes for the Filippo Berio brand. You’re relaunching Filippo Berio with new packaging. Why did you decide to do this? Walter Zanre: We have introduced our founder’s... 
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  • Health Experts to Hold Tasting Event on Mediterranean Diet

    The Dunwoody event by Saint Joseph’s Hospital and Saint Joseph’s Heart Center for Women will include tasting of wines, specialty olive oils and dark chocolates along with informal consultations with physicians at the Crowne Plaza Ravinia.

    A tasting event on the benefits of a heart healthy Mediterranean diet will be held Friday at the Crowne Plaza Ravinia.

    The event by Saint Joseph’s Hospital and Saint Joseph’s Heart Center for Women will include tasting of wines, specialty olive oils and dark chocolates along with informal consultations with physicians, nutritionists and exercise specialists from Emory Healthcare and Saint Joseph’s Hospital.

    A typical Mediterranean diet includes a large amount of fruit, vegetables, whole grains, beans, nuts, olive oil and fish. It calls for low or moderate consumption of red meat, poultry and dairy products such as cheese and yogurt.

    During Friday’s event, Nutrition expert Laurence Sperling, M.D., will discuss benefits of the Mediterranean diet. Sperling, professor of medicine at Emory University School of Medicine, served on the U.S. News & World Report’s panel of experts evaluating the country’s most popular diets for the publication’s annual “Best Diets” ranking since its inception in 2011.

    “We know from recent research that the Mediterranean diet has been associated with a decreased risk for heart disease and has also been shown to reduce blood pressure and ‘bad’ LDL cholesterol,” said Sperling, in an announcement.

    The event is held from 7-10 p.m., at the Crowne Plaza Atlanta Perimeter at Ravinia Hotel, 4355 Ashford Dunwoody Road. Tickets are $20 per person or $30 per couple. Register online at www.regonline.com/rewardyourheart. A limited number of on-site registrations paid by check or cash will be accepted at the door. For more information 678-843-5105 or visit www.stjosephsatlanta.org/womensheart.

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    The Dunwoody event by Saint Joseph’s Hospital and Saint Joseph’s Heart Center for Women will include tasting of wines, specialty olive oils and dark chocolates along with informal consultations with physicians at the Crowne Plaza Ravinia. A tasting event on the benefits... 
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