Daily Archives: May 6, 2013

  • How to choose a good Olive Oil?

    Olive oil is revered the world over for its delightful taste and its beneficial health qualities, such as protecting us from heart disease. There are many olive oils on the market, so how do you go about selecting one suitable for your needs?

    Look for geographic identification. Only oils with a precise origin can claim to be beneficial to health and carry their full flavor. European oils have established a DOP system (Protected Denomination of Origin) that guarantees where olives are grown, controls the actual farming, milling and bottling process.

    A top olive oil shall carry the NAME and ADRESS of the producer, as well as the statement that it is PRODUCED AND BOTTLED or ESTATE BOTTLED. Everything else is blended oil without a clear origin.
    Also look at the price, don’t buy it if the price is low and seems too good to be true.

    Remember: NO, Extra Virgin means hardly anything, it just refers to the oil passing a lab test with a certificate of less than 0.8% oleic acidity. Good oils have 0.4% maximum acidity.

    Buy good Extra Virgin Olive Oil from Lantzanakis Estate

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    Olive oil is revered the world over for its delightful taste and its beneficial health qualities, such as protecting us from heart disease. There are many olive oils on the market, so how do you go about selecting one suitable for your needs? Look for geographic identification.... 
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  • Olive Oil in China’s market

    Because of China’s having joined in WTO and keeping the high speed of economy development, China more and more becomes the focus of attention by the whole world and China’s market is fully open to the world. Over 1.3 billion people and huge consumption market attract more and more exporters and producers of olive oil.
    As the organizer of Oil China 2013, Beijing Regalland will not only offer the most direct and efficient businesses site for you and also provide some recent information on China’s olive oil market in order to help you quickly make a decision about your entering China’s market or adjust the marketing strategy.

    The following is the real and valuable information on China’s olive oil market by our investigation:

    1. China’s olive industry:
    China belongs to the semi-tropical climate, and China has found some adaptable regions of olive growing and has over 40 years history about planting olive in China, but China’s geographical environment is unsuitable for mass production and serious lack olive planting technology, professional and fund, all which restrict the development of mass olive planting in China.

    2. China’s olive oil Market
    Thanks to the change of Chinese people health consciousness and the improvement of Chinese people standard level of living, more and more people start to learn about the olive oil and buy it that is generally healthier than most other cooking oils.
     
    (1)the Future Trend of Chinese Olive Oil Market
    According to the following graph, since 2001 the average proportion of import olive oil has been keeping the increases over 70% per year. With the same rate till 2008 that Beijing will hold Olympic Games, the amount of import olive oil will reach 20000 tons and till to 2011 it will be over 100,000 tons. China is the booming Market for olive oil and the scale will be huge. In a word, it is right time to expand your business in China.

    (2) Olive oil brand in China
    Nearly 50 olive oil brands have landed at China’s market, which include the following:
    Country

    China Brand
    Hua Yuan, Qing Lv, Soliva
    HUA AO,LU HUA,Bai Long Hu
    Remark:
    Hua Yuan olive oil from Greece, Bai Long Hu, HUA AO are from China olive oil; Soliva olive oil from Italy.

    Spain
    MUSA, Arbolon, CRISMONA, DON QUIJOTE, Ybarra, ARTEOLIVA,Cotoliva, MUELOLIVA, SENORIO SEGURA, Borges, Coloursy, SABROSO, Urzante, MASIA, Carbonell, ROMULO, La Espanola, Coosur, Mila, AUTRAN,SENORIO,LES GARRIGUES,MIL OLIVAS

    Hojiblanca,
    HAEN

    Greece
    MINERVA, IONIA, Agric, Agia, OUSIA, PEZA, Gold Caesar, ASTERIA, SITIA,Apokoronas,Kolymvari Hania-Crete, Katina

    Italy
    UMBRIA, OLITALIA, BERIO, OLIO TREVI, COSTA DORO, MONINI, Il Cavallino, COLAVITA,SALVADORI, Redoro

    Turkey
    Artolio,Lio
     
    Tunis
    TERRA DELYSSA, SFAX HUILE,CHAAL

    Israel
    GALILEE

    France
    CHATEAU DE MONTFRIN

    Argentina
    COCINERO,LIRA CLASICO,CORAZON, OLIVARES DEL SOL,PUERTO DE CADIZ, OLIOVITA

    (3) The distribution of olive oil in China’s market
    Over 90% of import olive oil is sale in some larger and middle cities, i.e., Beijing, Shanghai, Guangzhou, Shenzhen, and olive oil is not sale in over 95% middle and smaller cities, so the huge market of China will be waiting for you.

    (4) The colony of olive oil consumption
    80% consumers of olive oil own college diploma and higher diploma and 60% consumers of olive oil are middle-aged and senior citizen.

    (5) Some questions from olive oil consumers
    Can’t distinguish olive oil of different countries, different colors, different flavor and different grades;
    Can’t identify the good or bad olive oil with the label of olive oil
    Can’t compare olive oil with other cooking oil;
    Can’t fully learn about the history and culture of olive oil;
    Can’t get the detailed information through the label attached in the bottle of olive oil;
     
    3. Advice to the exporters and producers
    To learn more about information on China’s market through Internet, newspaper, exhibition, visit and other channels;
    To find your business partners or agents through exhibition, business visit and Internet;
    To establish the branch or the joint venture company in China;
    To support your partners or agents in the aspect of marketing and promotion;
    You and your agents should together make the whole and long-term promoting plan for your products in China’s market;
    It is helpful for you to improve the influence of your brands through continually promoting your brand in China’s market;
    Route: Partner/Branch – Promotion – Distribution-People – Brand- Plantation-Promotion

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    Information source: Oil China

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    Because of China’s having joined in WTO and keeping the high speed of economy development, China more and more becomes the focus of attention by the whole world and China’s market is fully open to the world. Over 1.3 billion people and huge consumption market attract more... 
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  • "Med Mag Oliva 2013" 09th to 12th June - Sousse - Tunisia

    International Fair of the Olive Oil, Olive and Other Derivatives of the Olive Tree

    The 2nd edition of the International exhibition of the Olive, the Olive oil and other derivatives of Olive tree “Med Mag Oliva 2013” will be held from 09th to 12th June 2013 at the International Fair of Sousse – Tunisia.

    Under the theme: “for the quantitative and qualitative improvement of olive oil production”, this 2nd edition will be a continuity, not only to make of Tunisia the major leader of the olive sector , but also a destination for several highly olive oil professionals worldwide.
    However the potential of olive production in Tunisia is not being proved. With 70 millions of olive trees, it is the 4th biggest producer in the world, the 2nd one after the European Union, and the 1st one of the southern of the Mediterranean.

    It’s a well time for Tunisia to have its international exhibition. This professional event is not only reserved to exchange knowledge but also to share it. It ensures the technological overhangs which will allow estimating the levels of companies and their complementary. This event will be also an opportunity to perceive the professionals who are interested in this sector and who will be invited to have meetings B to B.

    Sir Philippe Juglar, an international expert; is a well knowledged person of the international as well as the Tunisian olive oil sector. For this reason he was be the Commissioner of this international exhibition. He declared: ” there is an ignored reality: Tunisia is the well actor especially in organic Olive oil. Thanks to its pedo climatic conditions, a big part of the Olive production is naturally ORGANIC. More than that in a perspective development, the Tunisian olive production participates in the binding of the desert and makes live for more than a million Tunisians “.

    To Concern always the olive oil sector in Tunisia, Mr Juglar adds; «the slow work of the producers begins, little by little, interesting fruits for Tunisia. Not only in the value, but also in the image by demonstrating the capacity of modern Tunisia to make its holdings fruits. It is a good conciliation of the past and of the present for the benefit of a wonderful future for the Tunisian children! ”

    Med Mag Oliva draws the future objective to become one of the crossroads of the olive production sector in the world. It is an incredible opportunity for all the economic operators of the olive oil sector, as well as an affair of each of us to protect our ancestral holdings.
    «for each one its source of oil, our source it is Olive tree.”

    Samir Gani
    Exhibition Director
    Med Mag Oliva

    For each other information please contact us in:
    Phone: +216 74 419 415 / fax: +216 74 419 419 / Mob: +216 24 961 633
    Mail: medmagoliva@yahoo.fr

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    International Fair of the Olive Oil, Olive and Other Derivatives of the Olive Tree The 2nd edition of the International exhibition of the Olive, the Olive oil and other derivatives of Olive tree “Med Mag Oliva 2013” will be held from 09th to 12th June 2013 at the... 
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  • Defining Greece's New Growth Model and Strategy in Global Olive Oil Business

    Here’s How Greece Can Dominate The Lucrative Global Olive Oil, Feta Cheese And Greek Yogurt Business

    Financial distress and political turmoil persists in Greece. And now a Greek exit from the euro is what everyone is buzzing about these days.
    However, there are numerous actions Greece can take to help turnaround its desperate financial position.
    Earlier this year, consulting firm McKinsey & Co. just published a study titled Greece 10 Years Ahead: Defining Greece’s New Growth Model and Strategy. As its title would suggest, the report aims to lay out a new growth plan for the financially beleaguered country.

    Among other things, McKinsey argues that Greece needs to be more involved in processing foods that currently leave its country as low margin unfinished goods. Greece has some of the most amazing food commodities in the world. However, it lacks the capacity to process it and sell it at high profit margins.
    “Greece has significant potential to increase its output, boost exports and contain imports, especially in four major high-potential categories, namely oils & fats, fruits & vegetables, dairy, and bakery products,” writes the studies authors.
    More from McKinsey’s report:
    As an example, Greece is the 3rd largest olive oil producer worldwide and exports 60% of its output to Italy in bulk, yet in doing so allows Italy to capture an extra 50% premium on the price of the final packaged product. The fact that Greece holds only a 28% of the global ‘Greek Feta’ cheese market and 30% of the US ‘Greek Style’ yogurt markets, further reinforces a clear commercial opportunity for Greece.

    Finished olive oil sells for €3.1/kg, but Greece sells it in bulk for €2.1/kg

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    An official Greek certification system can improve brand awareness.
    This could help Greece boost its exports to big markets like North America, UK, and Germany.

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    Greece needs at least two plants for olive oil plants

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    These actions could add 120k jobs and improve the trade balance by €1.2 billion by 2021

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    Research source: BusinessInsider

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    VN:F [1.9.22_1171]
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    Here’s How Greece Can Dominate The Lucrative Global Olive Oil, Feta Cheese And Greek Yogurt Business Financial distress and political turmoil persists in Greece. And now a Greek exit from the euro is what everyone is buzzing about these days. However, there are numerous... 
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